Critical Moments: The New Mindset of Reputation Management - Couverture souple

Coletti, Bill

Couverture souple

ISBN 10 : 1619616769 ISBN 13 : 9781619616769

Editeur : Lioncrest Publishing, 2017

Synopsis

A company owns its brand; the public owns its reputation. The words of communities, customers, and critics can help or harm your business’s standing with the public. While not all crises can be avoided, your company’s reputation can be managed with an empowering, strategic framework designed to proactively maintain your image before disaster occurs. In Critical Moments, corporate communications expert Bill Coletti reveals how you can build reputational excellence by meeting the needs and expectations of the public. He takes you step-by- step through his Four A’s—Awareness, Assessment, Authority, and Action—that will help you develop your company’s situational understanding, research agenda, operational risks, and action plan to recover and grow your reputation. Missed customer expectations can seriously damage a company. Bill Coletti providesa logical management framework for the least manageable aspects of corporations.

Détails de l'édition

• Éditeur: Lioncrest Publishing
• Date d'édition: 2017
• Langue: anglais
• ISBN 10: 1619616769
• ISBN 13: 9781619616769
• Reliure: Broché
• Nombre de pages: 200
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg