Viewability: Harness the Power of YouTube Ads and Be There for Your Customer -- When It Really Counts - Couverture souple

Breeze, Tom

 
9781619616851: Viewability: Harness the Power of YouTube Ads and Be There for Your Customer -- When It Really Counts
Couverture souple
ISBN 10 : 1619616858 ISBN 13 : 9781619616851
Editeur : Lioncrest Publishing, 2018

Synopsis

Despite companies today adapting to the digital ad age, there’s one area of the business that still eludes many: the power of YouTube. However, in an information-saturated environment, YouTube’s mix of targeting, video, and immediacy—along with the ability to personally influence customers—can be the key to catapulting a brand above its competitors to deliver measurable, notable results. Video-advertising specialist Tom Breeze has helped countless clients and brands create digital campaigns with amazing ROIs. In Viewability, he combines psychological research and time-tested tips to give you the secrets to YouTube advertising, including finding selling moments, capitalizing on timing, varying ads based on customer types, maximizing reach, perfecting the creative, and more. There’s a huge audience waiting on YouTube, ready to engage with you and buy your product. All you need to do is learn how to connect with them in a whole new way.

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Éditeur
Lioncrest Publishing
Date d'édition
2018
Langue
anglais
ISBN 10 
1619616858
ISBN 13 
9781619616851
Reliure
Broché
Nombre de pages
150
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
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