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Naked Sales: How Design Thinking Reveals Customer Motives and Drives Revenue - Couverture souple

Welch, Ashley; Jones, Justin

 
9781619617568: Naked Sales: How Design Thinking Reveals Customer Motives and Drives Revenue
Couverture souple
ISBN 10 : 1619617560 ISBN 13 : 9781619617568
Editeur : Lioncrest Publishing, 2017

Synopsis

You’ve worked hard to make your sales operation a success, and you’ve achieved results. But in an age of ever-changing technologies and increasing customer demands, if you’re selling like you always have, you’re leaving deals on the table—and reducing potential. You can reinvigorate your sales organization, create new opportunities, and build competition-proof customer relationships when you start thinking like a designer. Design Thinking is a customer-centric innovation process that transforms the way one sells, whether it’s an inside sales team or a group of field reps with multimillion-dollar portfolios. Welch and Jones’s proven Sell by Design methodology will reduce the time it takes to get a first call, build pipeline, and increase deal size. And it reestablishes a deeper human connection in an era of automated response. Naked Sales will show you how firms like Salesforce, Hyland Software, and Ellie Mae are using this approach to stay customer-centric and increase revenue. Learn more at www.somersaultinnovation.com.

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Éditeur
Lioncrest Publishing
Date d'édition
2017
Langue
anglais
ISBN 10 
1619617560
ISBN 13 
9781619617568
Reliure
Broché
Nombre de pages
132
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
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