Write Great Ads: A Step-by-Step Approach - Couverture rigide

Klein, Erica Levy

 
9781620456354: Write Great Ads: A Step-by-Step Approach
Couverture rigide
ISBN 10 : 1620456354 ISBN 13 : 9781620456354
Editeur : Trade Paper Press, 1990

Synopsis

You don't have to be especially ""creative."" And you can forget about writer's block. Because now, even if you've never written advertising before, there's a simple proven way to Write *ADS* Great copywriters aren't born. They're made! That's because writing isn't a talent you're born with--it's a skill as learnable as driving a car or typing. Write Great Ads takes the mystery out of copywriting and shows how to write effective advertising copy for print ads, direct mail packages, radio spots, and television commercials. Write Great Ads takes you, step-by-step, through every aspect of the process. You'll learn:
* How to zero in on the key features and benefits of your ad
* How to write a headline that really sells
* How to come up with an original, effective selling concept
* How to put all the facts together and craft an irresistible call to action--guaranteed to pull in sales!
This one-of-a-kind workbook breaks advertising down into simple steps that anyone--no matter what your level of experience--can master and enjoy. Write Great Ads is also packed with fill-in exercises and self-tests so you can practice each step immediately. ""This is a practical, straightforward, and instructive book with heavy emphasis on fundamentals--all in good, clear, no-nonsense English--and an overall good reference for anyone interested in better communications.""

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

You don′t have to be especially "creative." And you can forget about writer′s block. Because now, even if you′ve never written advertising before, there′s a simple proven way to Write ∗ADS∗ Great copywriters aren′t born. They′re made! That′s because writing isn′t a talent you′re born with––it′s a skill as learnable as driving a car or typing. Write Great Ads takes the mystery out of copywriting and shows how to write effective advertising copy for print ads, direct mail packages, radio spots, and television commercials. Write Great Ads takes you, step–by–step, through every aspect of the process. You′ll learn: ∗ How to zero in on the key features and benefits of your ad ∗ How to write a headline that really sells ∗ How to come up with an original, effective selling concept ∗ How to put all the facts together and craft an irresistible call to action––guaranteed to pull in sales! This one–of–a–kind workbook breaks advertising down into simple steps that anyone––no matter what your level of experience––can master and enjoy. Write Great Ads is also packed with fill–in exercises and self–tests so you can practice each step immediately. "This is a practical, straightforward, and instructive book with heavy emphasis on fundamentals––all in good, clear, no–nonsense English––and an overall good reference for anyone interested in better communications."

Biographie de l'auteur

ERICA LEVY KLEIN is President of Klein & Kroll, Inc., a St. Louis marketing agency, an instructor at the Washington University Department of Journalism and Communications, and a nationally syndicated newspaper columnist.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Trade Paper Press
Date d'édition
1990
Langue
anglais
ISBN 10 
1620456354
ISBN 13 
9781620456354
Reliure
Relié
Nombre de pages
192
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780471507031: Write Great Ads P

Edition présentée

ISBN 10 :  0471507032 ISBN 13 :  9780471507031
Editeur : John Wiley & Sons, 1990
Couverture souple