These pages show you how to infuse integrity into your business and why it is so essential to success. You will learn not only the responsibilities you have to your employees, to your customers, and to society in general, but also why you must fulfill these responsibilities to remain competitive. In short, you'll learn how to do the right thing in business, and how to do it the right way.
From Force for Good you'll learn:
These helpful pages include, as well:
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Dr. Brian Engelland is Associate Dean of the School of Business and Economics, the Edward J. Pryzbyla Chair of Business and Economics, and Ordinary Professor of Marketing. He teaches market research, market strategy and other marketing electives in support of the BSBA and MSBA degrees. Prior to becoming an academic, he was a product development executive and served in a series of leadership positions for two Fortune 500 corporations. Later, he became president of a marketing consultancy agency, Engelland and Associates, which helped clients successfully introduce new products and services.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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