Force for Good: The Catholic Guide to Business Integrity - Couverture rigide

Engelland, Brain

 
9781622824786: Force for Good: The Catholic Guide to Business Integrity

Synopsis

Written by the Assistant Dean of the School of Business and Economics at the Catholic University of America, this fast-paced, thought-provoking book argues that the creation of integrity-infused organizations is the key to long-term success, personally and in the marketplace. Through sound explanations, detailed examples, and personal stories, it shows business leaders how to infuse integrity – and bring success – into their organizations by implementing the four core principles of Catholic Social Doctrine.

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À propos de l'auteur

Dr. Brian Engelland is Associate Dean of the School of Business and Economics, the Edward J. Pryzbyla Chair of Business and Economics, and Ordinary Professor of Marketing. He teaches market research, market strategy and other marketing electives in support of the BSBA and MSBA degrees. Prior to becoming an academic, he was a product development executive and served in a series of leadership positions for two Fortune 500 corporations. Later, he became president of a marketing consultancy agency, Engelland and Associates, which helped clients successfully introduce new products and services.

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