Content is King - Couverture souple

Graham, Gary

Couverture souple

ISBN 10 : 1623565456 ISBN 13 : 9781623565459

Editeur : Bloomsbury Academic, 2015

Synopsis

Examines the media industry in an age of disruption, due to advances in digital technology, politically traded organizations and changing media tastes and values.

A propos du livre

À propos des auteurs

Dr. Gary Graham is a lecturer in service operations at the University of Leeds, UK. He focuses on the impact of disruptive technologies on supply chain management. He is the author of 30 internationally refereed research papers, a co-investigator on 6 EPSRC/ESRC grants and is regularly invited to leading management conferences to present his research.

Anita Greenhill is Senior Lecturer and Programme Director for the Masters in Management degree at Manchester Business School, UK. She is the author of more than 60 internationally refereed research papers, and regularly comments on the policy and social implications of digital change in the North of England.

Donald Shaw is an American journalism historian, theorist, and author, a retired U.S. Army Reserve officer, and writer who taught 46 years at the School of Journalism and Mass Communication. He also has been visiting professor at six other universities and has lectured at more than 20 universities in the United States and abroad. As a scholar he is best known for his work, with Max McCombs of Texas, about the agenda setting function of the press and for his studies of 19th and 20th century American and Southern press history. He is author or co-author of ten books and many scholarly articles and papers, several of which have been presented in other countries.

Chris J. Vargo is an Assistant Professor of Public Relations at The University of Alabama, USA. He specializes in the use of computer science methods to investigate social media using theories from the communication and journalism disciplines.

Détails de l'édition

• Éditeur: Bloomsbury Academic
• Date d'édition: 2015
• Langue: anglais
• ISBN 10: 1623565456
• ISBN 13: 9781623565459
• Reliure: Broché
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: WordUnited GmbH; distribution@wordunited.com; ; Theodorstrasse 105; DUSSELDORF; 40472; Allemagne