The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life

Gneezy, Uri; List, John

ISBN 10 : 1624068138 ISBN 13 : 9781624068133

Editeur : Dreamscape Media Llc, 2013

A propos du livre

Quatrième de couverture

'It is hard to imagine any story of innovation in our thinking about economics that does not involve Uri and John, especially their exploration of the sensitive, hidden aspects of economics.' DAN ARIELY, author of PREDICTABLY IRRATIONAL

WHY DID FUNDRAISERS WHO WERE OFFERED CASH INCENTIVES COLLECT LESS THAN THOSE WHO WEREN'T PAID AT ALL?

WHY DID A SCHOOL'S DECISIONS TO FINE PARENTS WHO PICKED UP THEIR CHILDREN LATE MAKE THEM EVEN LATER?

WHY DID A CALIFORNIAN VINEYARD FIND THAT WHEN IT PUT ITS PRICES UP ITS SALES ACTUALLY INCREASED?

Leading behavioural economists John List and Uri Gneezy provide answers to all these questions, revealing the truth about what motivates us and how we respond to different types of incentive. Along the way, they visit inner-city classrooms to study the impact of different types of reward on children's test scores. They scrutinise Chicago car dealerships to see how sales people decide what price to quote a prospective customer. And they study people as far apart as Tanzania and India to establish whether men really are more competitive than women. Their findings shed fascinating light on the complex science of human motivation. At the same time they show just how radically people's behaviour can be transformed by even the subtlest of carefully judged incentives.

'A real home run of a book that shows how real people make real decisions in the real world. A breakthrough in both economic theory and practice.' DARON ACEMOGLU, co-author of WHY NATIONS FAIL

Présentation de l'éditeur

Two of Forbes Magazine’s “world’s most powerful economists” provide the breakthrough ideas tochallenge the assumptions of human decision-making

In this groundbreaking book, lauded behavioural economists Uri Gneezy and John List uncover what motivates people and, most importantly, why and how the right incentives can work to change behaviour and effect the world around us. Called the “Indiana Joneses of economics” because of their unorthodox approach, Gneezy and List have travelled the world conducting field experiments in order to study people’s actions in their natural environments. Through their original research, Gneezy and List have sought the answers to everything from life’s big-issue questions—the problems of discrimination, gender inequality, low rates of charitable giving—to everyday business issues such as low workplace productivity and price setting, all through the lenses of motivation and incentive. Their work is both revolutionary and immensely practical. It allows us to take action on big and little problems in ways that will no longer rely on assumptions but on the evidence of what really works to create change.

By uncovering ways to improve people’s behavior through the right incentives, Gneezy and List have given us the tools to change our schools, our neighbourhoods, our businesses and our world for the better.

Détails de l'édition

• Éditeur: Dreamscape Media Llc
• Date d'édition: 2013
• Langue: anglais
• ISBN 10: 1624068138
• ISBN 13: 9781624068133
• Reliure: MP3 CD
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible