Conscious Capitalism: Liberating the Heroic Spirit of Business - Couverture souple

Mackey, John; Sisodia, Rajendra

Couverture souple

ISBN 10 : 1625271751 ISBN 13 : 9781625271754

Editeur : Harvard Business Review Press, 2014

Synopsis

As seen on Oprah's Super Soul Sunday

The bestselling book, now with a new preface by the authors

At once a bold defense and reimagining of capitalism and a blueprint for a new system for doing business, Conscious Capitalism is for anyone hoping to build a more cooperative, humane, and positive future.

Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue that both business and capitalism are inherently good, and they use some of today's best-known and most successful companies to illustrate their point. From Southwest Airlines, UPS, and Tata to Costco, Panera, Google, the Container Store, and Amazon, today's organizations are creating value for all stakeholders--including customers, employees, suppliers, investors, society, and the environment.

Read this book and you'll better understand how four specific tenets--higher purpose, stakeholder integration, conscious leadership, and conscious culture and management--can help build strong businesses, move capitalism closer to its highest potential, and foster a more positive environment for all of us.

A propos du livre

À propos de l'auteur

John Mackey is co-CEO and cofounder of Whole Foods Market and cofounder of the nonprofit Conscious Capitalism, Inc. He has devoted his life to selling natural and organic foods and to building a better business model. Dr. Rajendra (Raj) Sisodia is cofounder and trustee of Conscious Capitalism, Inc. and professor of marketing at Bentley University. He has authored seven books, including Firms of Endearment.

Détails de l'édition

• Éditeur: Harvard Business Review Press
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 1625271751
• ISBN 13: 9781625271754
• Reliure: Broché
• Nombre de pages: 368
• Coordonnées du fabricant: non disponible
• Personne responsable: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne