Storybranding 2.0: Creating Stand-Out Brands Through the Purpose of Story - Couverture rigide

Signorelli, Jim

Couverture rigide

ISBN 10 : 1626340315 ISBN 13 : 9781626340312

Editeur : Greenleaf Book Group LLC, 2014

Synopsis

The ultimate how-to book about brand storytelling

Brand storytelling is all the rage in marketing. But few books explain how to go about cultivating and promoting that story. This is the book that does.

StoryBranding 2.0 is an updated edition of the award-winning, best-selling book that has sparked enthusiasm among marketing luminaries, CEOs, entrepreneurs, and personal branding advocates.

Developing your brand's story must start with an understanding of what a story really is and how it is structured. Then, using this essential structure as scaffolding, you can begin to answer specific questions that will help you develop your brand's most authentic story--the story that will do the most to capture the hearts and minds of prospects. As your brand sets out to overcome obstacles in order to achieve its goals, you will:

- be guided every step of the way towards defining who your brand is and why it exists.
- learn how to use a unique immersion technique that will help you achieve greater empathy with your most likely prospects.
- know how to overcome controllable obstacles standing in the way of your brand's success.
- learn how to tell your brand's story so that it truly resonates with prospects.
- find ways to galvanize support for your brand's story throughout your organization.
- see how the StoryBranding process can be applied to you personally and in everyday selling situations.

Written by a thirty-five-year veteran of marketing and advertising who has worked on major national brands, this is the ultimate how-to brand-planning book for professionals and beginners alike. Besides being instructive and full of real-life examples, it is highly entertaining, as the author recounts experiences he's had during his long career as an advertising executive.

A propos du livre

À propos de l'auteur

Jim Signorelli is a marketing thought leader and speaker who has been acclaimed as one of the world's foremost experts on the subject of StoryBranding. Signorelli's articles and interviews have been featured in magazines, newspapers and on radio talk shows throughout the U.S. Canada and Europe. His career has been spent working at major advertising agencies throughout the U.S. on accounts like Citibank, General Electric, Toshiba, Kraft Foods, Burger King, KFC, Taco Bell, McDonald's, The American Marketing Association, Blue Cross/Blue Shield and many others.

Jim is the founder and CEO of eswStoryLab. a branding consultancy and marketing services agency that has been ranked among the top agencies in Chicago by Crain's Chicago Business and has been named to the Inc. 5000 list of fastest growing independent companies in the U.S. three years in a row. His first edition of StoryBranding was awarded a Gold Medal in Marketing/Advertising from Axiom Books. Additionally, Jim is the recipient of U.S. Bank's Smart Leaders Award.

Détails de l'édition

• Éditeur: Greenleaf Book Group LLC
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 1626340315
• ISBN 13: 9781626340312
• Reliure: Relié
• Numéro d'édition: 2
• Nombre de pages: 296
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible