If our executive suites and boardrooms are not gender-balanced, we are throwing money away! The shortage of women in boardrooms and executive suites means companies are missing out on the best solutions, products, and services -- and on having the type of workplace that will attract the best workers. Gender imbalance is a serious problem in companies, and the cost is significant -- but it is a problem we can solve. Melissa Greenwell challenges leaders in a no-blame, logical approach to bring more female talent into leadership positions for one simple reason: Their companies will make more money if they do. Leaders of gender-balanced companies profit from differences in the female brain responsible for questioning, debate, idea-generation, and problem solving, and those companies see increased performance and healthier strategies and tactics. Greenwell deftly demystifies gender imbalance, making it a topic we can discuss without fearing perceptions of favouritism or sexism. This book is destined to become the go-to book for CEOs and their leadership teams, boards of directors, and top HR leaders, with a clear place in talent acquisition and engagement strategies as well. Greenwell supports her thesis with business cases, interviews with top business leaders, and the brain science that explains why women and men think, communicate, and problem-solve differently. Key insights, explanations, vocabulary, and action plans complete the book along with a compelling list of ten rules that women should abide by to fulfil their part of ""getting a seat at the table"".
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Melissa Greenwell is executive vice president and chief operating officer for national retailer Finish Line Inc. She has had an extensive career as a C-suite executive and trusted advisor with a seat at the table. Previously, Greenwell held the position of chief human resources officer at Finish Line. She is an excellent example of a female senior leader who stepped out of the boundaries of a support role into an operations role that is key to driving revenue for a public company. She has spent her career partnering with executive teams to create people strategies that support business objectives in organization design, performance and rewards, succession planning, leadership development, and employee engagement. Greenwell is also a certified executive coach who helps women and men understand how they can leverage natural strengths to identify and make behavioral changes that help them succeed as senior leaders. Helping leaders understand how they can affect and leverage the perceptions they create to get others to follow is central to her model. Greenwell has received numerous awards and recognitions for executive and community leadership. Beyond developing high-potential leaders, she shares her time with several not-for-profit organizations, including those focused on developing aspiring female leaders."
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