Hello, My Name Is Awesome: How to Create Brand Names That Stick - Couverture souple

Watkins, Alexandra

Couverture souple

ISBN 10 : 1626561869 ISBN 13 : 9781626561861

Editeur : Berrett-Koehler Publishers, 2014

Synopsis

Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins’s proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you’ll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.

A propos du livre

À propos de l'auteur

Alexandra Watkins is the founder of Eat My Words, a nationally recognized naming firm featured multiple times in the Wall Street Journal and Inc. Her clients include Disney, Microsoft, Wrigley, Turner networks, and Fujitsu.

Détails de l'édition

• Éditeur: Berrett-Koehler Publishers
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 1626561869
• ISBN 13: 9781626561861
• Reliure: Broché
• Nombre de pages: 168
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible