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The Purpose Revolution: How Leaders Create Engagement and Competitive Advantage in an Age of Social Good - Couverture souple

Izzo, John; Vanderwielen, Jeff

 
9781626569669: The Purpose Revolution: How Leaders Create Engagement and Competitive Advantage in an Age of Social Good
Couverture souple
ISBN 10 : 1626569665 ISBN 13 : 9781626569669
Editeur : Berrett-Koehler Publishers, 2018

Synopsis

More and more, employees, customers, and investors want their work and money to not only provide for their own material needs but to also help create a better world for all. Bestselling author John Izzo teams up with Jeff VanderWeilen to show leaders and companies how to transform their corporate culture so they can succeed in the midst of this Purpose Revolution.

Discover the Purpose Advantage!

Customers, employees, and investors are no longer satisfied with companies providing good products, good prospects, and good profits--they want them to do some social good, too. These "purpose-driven" companies do better on nearly every traditional metric: greater customer loyalty, higher retention, more innovation, and a healthier bottom line. But a nice mission statement and donations to charity won't make your company stand out. Using scores of real-world examples and practical exercises, John Izzo and Jeff Vanderwielen help leaders find a truly authentic purpose, one that is a natural fit for them and their organization. They describe concrete actions leaders can take to ensure that employees own it, customers and recruits connect with it, and every corporate action and activity reflects it.

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À propos de l'auteur

John Izzo is president of Izzo Associates. He has spoken to over one million people and advised over 500 companies, including IBM, Qantas, the Mayo Clinic, Verizon, RBC, TELUS, Walmart, DuPont, Humana, Microsoft, and IBM. He is the author or coauthor of six books, including Awakening Corporate Soul.

Jeff Vanderwielen is vice president of consulting at Izzo Associates and a former senior change consultant at Ernst & Young.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Berrett-Koehler Publishers
Date d'édition
2018
Langue
anglais
ISBN 10 
1626569665
ISBN 13 
9781626569669
Reliure
Broché
Nombre de pages
272
Coordonnées du fabricant
non disponible
Personne responsable
Eu comply OÜ
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Pärnu mnt. 139b-14
Tallinn
11317
Estonie