21 Days to a Big Idea!: Creating Breakthrough Business Concepts - Couverture souple

Mattimore, Bryan

 
9781626818316: 21 Days to a Big Idea!: Creating Breakthrough Business Concepts
Couverture souple
ISBN 10 : 1626818312 ISBN 13 : 9781626818316
Editeur : Diversion Books, 2015

Synopsis

From Bryan Mattimore, innovation guru to Fortune 500 companies, comes a book for aspiring entrepreneurs, corporate “intrapreneurs,” and anyone else looking to break the mold.

Bryan Mattimore is a big idea guy. For the past twenty-five years, he has helped Fortune 500 companies create over $3 billion in new innovations using his unique creative-thinking exercises. In 21 DAYS TO A BIG IDEA: CREATING BREAKTHROUGH BUSINESS CONCEPTS, Mattimore takes readers through a disciplined creative process to create original and practical new business concepts.

By investing less than an hour a day for twenty-one days, you will:
1) learn a new toolkit of creative thinking strategies and problem-solving techniques that can be used for solving a wide variety of both personal and professional challenges, and
2) generate more than a dozen new concepts from which to choose the highest potential/winning idea for a new start-up.

Entertaining and easy-to-follow, 21 DAYS TO A BIG IDEA is a must-read for all aspiring entrepreneurs, helping you to discover and implement your first—or your next—biggest idea.

"Greatness starts with an idea, but the chasm between ideas and truly great ideas is vast. This terrific, approachable book provides a simple and straightforward method for bending and torturing almost any idea until it succumbs to greatness."—Bob Dorf, co-author of THE START-UP'S OWNER'S MANUAL

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Bryan W. Mattimore is cofounder of the Growth Engine Company (www.growth-engine.com), a sixteen-year old innovation agency based in Norwalk, Connecticut. Bryan has facilitated over a thousand brainstorming sessions, and managed over two hundred innovation projects, leading to over $3 billion in new sales for a wide variety of Fortune 500 clients, including Kraft, Unilever, Ford, BNY Mellon, LVMH, Merck, and Pepsi. A cum laude graduate of Dartmouth, his last book on ideation and innovation process was IDEA STORMERS: HOW TO LEAD AND INSPIRE CREATIVE BREAKTHROUGHS (Wiley Jossey-Bass). He is also the inventor of the creativity training game, Bright Ideas.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Diversion Books
Date d'édition
2015
Langue
anglais
ISBN 10 
1626818312
ISBN 13 
9781626818316
Reliure
Broché
Nombre de pages
156
Coordonnées du fabricant
non disponible
Personne responsable
non disponible