Grace Meets Grit - Couverture rigide

Middleton, Daina

Couverture rigide

ISBN 10 : 1629561398 ISBN 13 : 9781629561394

Editeur : Routledge, 2016

Synopsis

There is no mistaking that inequality in the workplace is still prevalent in the form of salary inequity and unequal representation in leadership and board positions. Too often conversations about inequality can lead to men and women believing they are alike. Women and men are not the same, biologically or psychologically, and these differences lead to significant dissimilarities in how each approaches leadership situations.

A propos du livre

À propos de l'auteur

Digital marketing expert and marketing professional with more than 25 years in the industry with experience in the client, agency, and publisher domains, Daina Middleton has had an incredible career that included running Global Business Marketing for Twitter and CEO of Performics, one of the largest search and performance media agencies in the world. She also headed-up innovation, research and analytics for the pioneering digital agency Moxie Interactive, and spent 16 years working in marketing for Hewlett-Packard.
Throughout her career, Daina has been an advocate for women believing in a need for women and men to have a more inclusive and practical approach to working together. Her new book, "Grace Meets Grit: The Leadership Style of Remarkable, Courageous Women," addresses this topic.
Daina recognized the transformational change to the marketing industry nearly a decade ago and began to develop ground-breaking techniques, including the Participation Way and innovative values for Nurturist organizations seeking thrive in the Participation Age. She published a book in 2012 called "Marketing in the Participation Age: A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage."
Daina serves as a director on the boards of Healthwise, the Teton Valley Community Foundation, and Marin Software. She is a member of the ad: tech Board of Advisors, and a regular international speaker with appearances at Social Media Week, ad: tech, WOMMA, Google, 3% Conference, VideoNuze, and iMedia. She has been named one of Mobile Marketer s Mobile Women to Watch, and in 2013 received the Gold Stevie(r) Award in the Executive of the Year - Advertising, Marketing and Public Relations category, in the 10th annual Stevie Awards for Women in Business.
She loves the outdoors, fly-fishing, cross-country skiing, and horseback riding and chooses to live near Jackson Hole, Wyoming."

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 1629561398
• ISBN 13: 9781629561394
• Reliure: Relié
• Nombre de pages: 224
• Coordonnées du fabricant: BOOKS etc..; cs@booksetc.co.uk; ; BOOKS etc.; Aldershot; Royaume-Uni
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne