Synopsis
Crack the Customer Mind Code reveals how to align sales messaging with the natural flow of pathways through the human mind, leading prospective customers to say "yes!"
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
Gary Hennerberg is a veteran marketing professional, equally accomplished in the dual roles of copywriter/creative director and analytic consultant. He has created and overseen hundreds of marketing campaigns that have reached tens of millions of households and businesses around the world. He is in demand as a consultant, speaker, trainer, and author
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Crack the Customer Mind Code: Seven Pathways from Head to Heart to Yes! (Morgan James Faith)
Edité par
Morgan James Publishing (edition ), 2016
ISBN 10 : 1630476986
ISBN 13 : 9781630476984
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Paperback. Etat : Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. N° de réf. du vendeur 1630476986-11-1
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Crack the Customer Mind Code: Seven Pathways from Head to Heart to Yes!
Edité par
Morgan James Publishing, 2016
ISBN 10 : 1630476986
ISBN 13 : 9781630476984
Ancien ou d'occasion
Paperback
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Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G1630476986I4N00
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Crack the Customer Mind Code: Seven Pathways from Head to Heart to Yes! (Morgan James Faith)
Edité par
Morgan James Publishing, 2016
ISBN 10 : 1630476986
ISBN 13 : 9781630476984
Ancien ou d'occasion
paperback
Vendeur : HPB-Diamond, Dallas, TX, Etats-Unis
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paperback. Etat : Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! N° de réf. du vendeur S_462441611
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Crack the Customer Mind Code: Seven Pathways from Head to Heart to Yes!
Edité par
Morgan James Publishing, 2016
ISBN 10 : 1630476986
ISBN 13 : 9781630476984
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Vendeur : Lakeside Books, Benton Harbor, MI, Etats-Unis
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Crack the Customer Mind Code : Seven Pathways from Head -> Heart -> Yes!
Edité par
Morgan James Publishing, 2016
ISBN 10 : 1630476986
ISBN 13 : 9781630476984
Neuf
Couverture souple
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
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Etat : New. N° de réf. du vendeur 24688423-n
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Crack the Customer Mind Code: Seven Pathways from Head to Heart to Yes! (Paperback or Softback)
Edité par
Morgan James Publishing 5/10/2016, 2016
ISBN 10 : 1630476986
ISBN 13 : 9781630476984
Neuf
Paperback or Softback
Vendeur : BargainBookStores, Grand Rapids, MI, Etats-Unis
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Crack the Customer Mind Code
Edité par
Morgan James Publishing llc, US, 2016
ISBN 10 : 1630476986
ISBN 13 : 9781630476984
Neuf
Paperback
Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. Crack the Customer Mind Code is destined to upend how you approach marketing, advertising, and selling. Even as customer attitudes have shifted during this new century due to technology, the economy, and emotionally draining negative news, the way in which the human mind processes information remains constant. Marketing and sales messages often fall short because they are not aligned with how the mind naturally processes information and makes decisions. In Crack the Customer Mind Code, veteran marketer Gary Hennerberg reveals seven pathways through the mind and lays out how to align marketing messaging with the various ways people think. Discover how you can: 1.Identify and create the personas of your core customer segments. The twelve most observed personas are detailed for immediate adaptation. 2.Stimulate emotion through fear, uncertainty, and doubt.3.Calm the mind with your solution to enable clearer thinking. 4.Properly position, or reposition, your product or organization to initiate new short-term memory. 5.Use storytelling to deepen the new memory and convert it to long-term memory.6.Logically interpret your sales presentation offer and create a compelling conclusion. 7.Persuade and lead your prospects to a sense of self-permission to buy. Overlaying these proven concepts onto each of the twelve defined personas, Hennerberg shows you how to powerfully transform marketing campaigns that move prospects to action.Once your message and personas are aligned, you now are equipped to solve the puzzle of getting your prospective customers to YES! N° de réf. du vendeur LU-9781630476984
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Crack the Customer Mind Code : Seven Pathways from Head -> Heart -> Yes!
Edité par
Morgan James Publishing, 2016
ISBN 10 : 1630476986
ISBN 13 : 9781630476984
Ancien ou d'occasion
Couverture souple
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : As New. Unread book in perfect condition. N° de réf. du vendeur 24688423
Acheter D'occasion
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Crack the Customer Mind Code
Edité par
Morgan James Publishing llc, US, 2016
ISBN 10 : 1630476986
ISBN 13 : 9781630476984
Neuf
Paperback
Vendeur : Rarewaves USA, OSWEGO, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. Crack the Customer Mind Code is destined to upend how you approach marketing, advertising, and selling. Even as customer attitudes have shifted during this new century due to technology, the economy, and emotionally draining negative news, the way in which the human mind processes information remains constant. Marketing and sales messages often fall short because they are not aligned with how the mind naturally processes information and makes decisions. In Crack the Customer Mind Code, veteran marketer Gary Hennerberg reveals seven pathways through the mind and lays out how to align marketing messaging with the various ways people think. Discover how you can: 1.Identify and create the personas of your core customer segments. The twelve most observed personas are detailed for immediate adaptation. 2.Stimulate emotion through fear, uncertainty, and doubt.3.Calm the mind with your solution to enable clearer thinking. 4.Properly position, or reposition, your product or organization to initiate new short-term memory. 5.Use storytelling to deepen the new memory and convert it to long-term memory.6.Logically interpret your sales presentation offer and create a compelling conclusion. 7.Persuade and lead your prospects to a sense of self-permission to buy. Overlaying these proven concepts onto each of the twelve defined personas, Hennerberg shows you how to powerfully transform marketing campaigns that move prospects to action.Once your message and personas are aligned, you now are equipped to solve the puzzle of getting your prospective customers to YES! N° de réf. du vendeur LU-9781630476984
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EUR 17,25
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Crack the Customer Mind Code
Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
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PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur CX-9781630476984
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