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Guerilla Marketing for Financial Advisors: Innovating Financial Professionals Through Key Practice Management Processes - Couverture souple

Levinson, Jay Conrad; Hicks, Grant W.

 
9781630478131: Guerilla Marketing for Financial Advisors: Innovating Financial Professionals Through Key Practice Management Processes
Couverture souple
ISBN 10 : 163047813X ISBN 13 : 9781630478131
Editeur : Morgan James Publishing llc, 2016

Synopsis

Based on the best selling " Guerrilla Marketing Series" with over 21 million copies sold worldwide, in 62 languages, this completely updated 2nd edition takes the financial industry to a whole new level.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos des auteurs

Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing", plus 57 other business books. His books have sold 20 million copies worldwide. And his guerrilla concepts have influenced marketing so much that his books appear in 60 languages and are required reading in MBA programs worldwide. Jay taught guerrilla marketing for 10 years at the extension division of the University of California in Berkeley. He was a practitioner of it in the United States---as Senior VP at J.Walter Thompson, and in Europe, as Creative Director of Leo Burnett Advertising. He has been part of the creative teams that made household names of many of the most famous brands in history including: The Marlboro Man and The Pilsbury Doughboy. Jay sadly passed away on October 10, 2013 and was the Chairman of Guerrilla Marketing International and the Guerrilla Marketing Association. He transformed so many lives and businesses as the Father of Guerrilla Marketing.

Grant Hicks, CIM, is a practice management capacity consultant. In addition to being an author and a popular keynote speaker at many conferences, Grant runs a training and coaching program for top financial advisors. He is the founder and National Director of Practice Management at www.advisorpracticemanagement.com with 27+ years of unique experience in the financial services industry. Grant is best known for co-authoring "Guerrilla Marketing for Financial Advisors" with Jay Conrad Levinson.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Morgan James Publishing llc
Date d'édition
2016
Langue
anglais
ISBN 10 
163047813X
ISBN 13 
9781630478131
Reliure
Broché
Numéro d'édition
2
Nombre de pages
388
Coordonnées du fabricant
non disponible
Personne responsable
non disponible