Mastering Technical Sales: The Sales Engineer's Handbook - Couverture rigide

Care, John

Couverture rigide

ISBN 10 : 1630818720 ISBN 13 : 9781630818722

Editeur : Artech House Publishers, 2022

Synopsis

This bestselling book -- now in its Fourth Edition – has become the gold standard for Sales Engineers, who engage on the technical side of the sales and buying process and are the people who know how everything works. It helps you navigate a complex and ever-changing technical sales environment and become an effective bridge-builder between the business/commercial interests and the technical details that support the sale. The handbook presents everything you need to improve your skills and increase your value to the sales team. You will understand the unique role of the Sales Engineer, from the broad picture to the nuances of the job; develop skills needed to become a valuable consultant to your team and the customer team; utilize best practices for creating and completing winning RFPs; and more. This book is a must-have resource for both new and seasoned Sales Engineers within tech software, hardware, mechanical, and civil engineering vendors, along with management and leadership in those organizations, and anyone who must present, demonstrate or sell hi-tech items for a living.

A propos du livre

À propos de l'auteur

John Care is managing director at Mastering Technical Sales LLC. He holds a B.Sc. with honors in chemical engineering from Imperial College, London and is a contributing member of the M.B.A. Advisory Council for the Fox Business School of Temple University, Philadelphia.

Détails de l'édition

• Éditeur: Artech House Publishers
• Date d'édition: 2022
• Langue: anglais
• ISBN 10: 1630818720
• ISBN 13: 9781630818722
• Reliure: Relié
• Nombre de pages: 420
• Coordonnées du fabricant: non disponible
• Personne responsable: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne