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Hall, Trish

 
9781631493058: Writing to Persuade: How to Bring People over to Your Side

Synopsis

From the former New York Times Op-Ed page editor, a definitive and entertaining resource for writers of every stripe on the neglected art of persuasion.

In the tradition of The Elements of Style comes Trish Hall's essential new work on writing well a sparkling instructional guide to persuading (almost) anyone, on (nearly) anything. As the person in charge of the Op-Ed page for The New York Times, Hall spent years immersed in argument, passion and trend-setting ideas but also in tangled sentences, migraine-inducing jargon and dull-as-dishwater writing. Drawing on her vast experience editing everyone from Nobel Prize winners and global strong-men (Putin) to first-time pundits (Angelina Jolie), Hall presents the ultimate guide to writing persuasively for students, job applicants and authors looking to get published. She sets out the core principles for connecting with readers laid out in illuminating chapters such as "Cultivate Empathy," "Abandon Jargon" and "Prune Ruthlessly." Combining boisterous anecdotes with practical advice (relayed in "tracked changes" bubbles), Hall offers an infinitely accessible primer on the art of effectively communicating above the digital noise of the twenty-first century.

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À propos de l'auteur

Trish Hall worked for the New York Times for more than two decades, where she oversaw six feature sections and served as both Op-Ed editor and senior editor. She lives in New York City.

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