This Note's for You: Popular Music + Advertising = Marketing Excellence - Couverture souple

Allan, David

 
9781631570018: This Note's for You: Popular Music + Advertising = Marketing Excellence
Couverture souple
ISBN 10 : 1631570013 ISBN 13 : 9781631570018
Editeur : Business Expert Press, 2015

Synopsis

This Note's For You talks of the people who created the campaigns with the songs we remember the most. This collection of award-winning music in advertising campaigns is not available together anywhere else. It shows where this art in advertising form has been, where it is now, and provides the foundation for where it will go.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

David Allan, PhD, is the chair and professor of music marketing at Saint Joseph's University in Philadelphia, PA. Allan brings to his academic career the experience from a 20 year plus career in radio broadcasting that began as a disc jockey and ended as a VP/GM for Clear Channel (now iHeartMedia). Allan has a BA in communications from American University, an MBA in marketing from Saint Joseph's University, and a PhD in mass media and communication from Temple University. Allan has published in the Journal of Consumer Research, Journal of Business Research, and the Journal of Advertising Research. He has been quoted in Billboard Magazine, USA Today, and The Wall Street Journal.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Business Expert Press
Date d'édition
2015
Langue
anglais
ISBN 10 
1631570013
ISBN 13 
9781631570018
Reliure
Broché
Nombre de pages
150
Coordonnées du fabricant
non disponible
Personne responsable
non disponible