The Seven Principles of Digital Business Strategy - Couverture souple

McKeown, Niall; Durkin, Mark

Couverture souple

ISBN 10 : 1631570331 ISBN 13 : 9781631570339

Editeur : Business Expert Press, 2017

Synopsis

Strategy creates competitive advantage. People and a culture of innovation sustain it. Technology and communications are the means by which it is delivered.

If we are creating most of our competitive advantage at the strategic planning stage, why are we spending so little time on this and so much time on technology? This book is not about why you should digitally transform and become more strategic, it's about how. It lays out the steps that must be taken, the data that should be used, and the decision tree to be followed.

Following the principles laid out in this book allows organizational leaders, marketers, and technologists to talk at a high strategic level without getting bogged down in the tactics and delivery that consumes most of the time, attention, and activity in the modern workplace. Use The Seven Principles of Digital Business Strategy to define the direction of travel for your business in today's digital economy.

A propos du livre

À propos des auteurs

Professor Niall McKeown is the founder and CEO of ionology and visiting professor at Ulster University. He is an entrepreneur, YouTube enthusiast, aspiring troublemaker, and unconventional physics geek. He has experienced the nasty effects of disruption and is passionately committed to helping other business leaders avoid the same fate. The Seven Principles of Digital Business Strategy is the antidote he has been applying successfully to hundreds of organizations since 1999.

Professor Mark Durkin, PhD, is professor of marketing and executive dean of the Ulster University Business School based in Northern Ireland. Before joining Ulster University, Mark spent over a decade in sales and strategic marketing roles within the Bank of Ireland Group. He is a senior fellow of the United Kingdom's Higher Education Academy and has published more than 50 academic journal articles. An invited scholar to Babson College, Boston, he is also visiting professor to Philadelphia University.

Détails de l'édition

• Éditeur: Business Expert Press
• Date d'édition: 2017
• Langue: anglais
• ISBN 10: 1631570331
• ISBN 13: 9781631570339
• Reliure: Broché
• Nombre de pages: 158
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible