Revenue Management: A Path to Increased Profits - Couverture souple

Huefner, Ronald J.

 
9781631570933: Revenue Management: A Path to Increased Profits
Couverture souple
ISBN 10 : 1631570935 ISBN 13 : 9781631570933
Editeur : Business Expert Press, 2015

Synopsis

This book describes the emerging field of revenue management and its applications across a broad spectrum of business activity. It recounts the history and development of revenue management and addresses the analytical tools needed to integrate revenue management into management generally and financial and accounting practice in particular. Revenue Management discusses and assesses various pricing practices and other revenue management techniques. It gives particular attention to the role of capacity analysis and the connection of revenue management to the theory of constraints. While revenue management originated in the service industries, it is now practiced across a broad spectrum of business and not-for-profit organizations. This book will be a useful guide to managers at all levels who wish to give greater consideration to the importance of revenue management in their organizations. The second edition reorganizes the presentation of the subject, adds many new examples, and concludes with a chapter on emerging issues.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Professor Emeritus; State University of New York at Buffalo

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Business Expert Press
Date d'édition
2015
Langue
anglais
ISBN 10 
1631570935
ISBN 13 
9781631570933
Reliure
Broché
Numéro d'édition
2
Nombre de pages
200
Coordonnées du fabricant
non disponible
Personne responsable
non disponible