The Connected Consumer - Couverture souple

Kumar, Dinesh

Couverture souple

ISBN 10 : 1631571109 ISBN 13 : 9781631571107

Editeur : Business Expert Press, 2015

Synopsis

Traditional marketing faces challenges as never before. The way that people interact with each other and with companies is changing completely in todayÕs era of 24/7 connectivity. This book explores tectonic changes in buyer behavior and how businesses are responding to those changes. It describes how data is used to track and analyze customers in almost everything they do, and how marketing communications are delivered with precision to individual mobile devices. The connected customer is blurring the line between online and offline sales resulting in an entirely new purchase cycle.

A propos du livre

À propos de l'auteur

Dinesh Kumar, PhD, is a professor of marketing at Chandigarh. His experience in academia spans over 16 years wherein he has taught at Birla Institute of Management Technology and University Business School, Panjab University, Chandigarh. He has written extensively for Indian journals and presented several papers at international conferences. He is the author of Marketing Channels and Consumer Behavior.

Détails de l'édition

• Éditeur: Business Expert Press
• Date d'édition: 2015
• Langue: anglais
• ISBN 10: 1631571109
• ISBN 13: 9781631571107
• Reliure: Broché
• Nombre de pages: 161
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible