Location Analytics for Business: The Research and Marketing Strategic Advantage - Couverture souple

Beitz, David Z.

Couverture souple

ISBN 10 : 1631571427 ISBN 13 : 9781631571428

Editeur : Business Expert Press, 2018

Synopsis

It's estimated that 80 percent of an organization's data contains location attributes, but many don't understand how to unlock the potential of this data for their organizations to make better decisions. You have just been handed the keys by finding this book. Readers will unlock these methods by learning about location analytics as well as taking a deep dive into the Planned Grocery(R) platform created in part by the author. The Planned Grocery(R) location analytics platform has been mentioned in the Wall Street Journal (twice), Forbes, Bloomberg, and Business Insider. A sampling of clients of Planned Grocery(R) include: Philips Edison and Company, Just Fresh, Slate Retail REIT, Wegmans, and Whole Foods. The practical information in this book is designed to prepare you to recognize and take advantage of situations where you and your organization can become more successful using location analytics. This will be accomplished by taking you through an explanation of the fundamentals of location analytics, by looking at various case studies, by learning how to identify and analyze spatial data sets, and by learning about the companies that are doing interesting work in this space.

A propos du livre

À propos de l'auteur

David Z. Beitz is partner and co-founder of Beitz and Daigh Geographics, a firm specializing in the use of geographic information systems (GIS) primarily for the real estate industry. Beitz's team also created Planned Grocery(R), the location analytics platform used by many grocery retailers, shopping center developers, hedge funds, and investment banks to track the development cycle of grocery stores across the United States. Beitz graduated from the University of South Carolina with a bachelor's degree of science from the college of science and mathematics and today has over 25 years of GIS experience. He holds the real estate development certificate from the Urban Land Institute (2010) and his various teams have received two special achievement awards from ESRI (2001, 2012).

Détails de l'édition

• Éditeur: Business Expert Press
• Date d'édition: 2018
• Langue: anglais
• ISBN 10: 1631571427
• ISBN 13: 9781631571428
• Reliure: Broché
• Nombre de pages: 94
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible