Public Relations Ethics: How to Practice Pr Without Losing Your Soul - Couverture souple

Martin, Dick; Wright, Donald K.

 
9781631571466: Public Relations Ethics: How to Practice Pr Without Losing Your Soul
Couverture souple
ISBN 10 : 163157146X ISBN 13 : 9781631571466
Editeur : Business Expert Press, 2015

Synopsis

This book represents a practical guide to ethical decision-making tailored specifically to the needs of those who practice and study public relations. It traces the development of ethical theory from ancient Greece through the works of Socrates, Plato, and Aristotle to modern day public relations executives including Harold Burson, Robert Dilenschneider, and Richard Edelman.

This book helps readers build personal frameworks for ethical reasoning that will enable them not only to recognize the ethical issues at play in public relations practice but also to analyze the conflicting duties and loyalties in these situations.

This volume fills a gap in the currently available books on the subject, most of which either lack theoretical grounding or practical application. Illustrative cases used in this book span a wide range of public relations functions. To update readers on issues discussed in this book, the authors have started an online conversation. Please join the discussion at Updates.PRethics.com.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos des auteurs

Dick Martin writes about public relations and marketing. He has authored four books for the American Management Association and articles for such publications as the Harvard Business Review, Chief Executive, and the Journal of Business Strategy. He also conducts popular workshops on public relations ethics. From 1997 to 2003, he was Chairman of the AT&T Foundation and executive vice president responsible for the company's public relations, employee communications and brand management.

Donald K. Wright is the Harold Burson Professor of Public Relations at Boston University and has been studying and writing about communication ethics for 40 years. A former practitioner in corporate, agency and pro sports public relations, he has a PhD from the University of Minnesota, is a past president of the International Public Relations Association, serves on the Board of Trustees of the Institute for Public Relations, and is a former trustee of the Arthur W. Page Society.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Business Expert Press
Date d'édition
2015
Langue
anglais
ISBN 10 
163157146X
ISBN 13 
9781631571466
Reliure
Broché
Nombre de pages
262
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9781637423714: Public Relations Ethics: How To Practice PR Without Losing Your Soul

Edition présentée

ISBN 10 :  1637423713 ISBN 13 :  9781637423714
Editeur : Business Expert Press, 2015
Couverture rigide