For the past 30 years, business leaders have been exhorted to move faster and adopt a "ready, fire, aim" approach to the growth of their business. As the level of change and turbulence increases in all markets, all organizations must adapt-quickly!-or risk decline and decay. But what are the real behaviors, processes, and techniques that are critical to lead your organization at pace without creating confusion, frustration, and unnecessary risk? First and Fast provides business leaders with a comprehensive and pragmatic set of tools and ideas to enable them to increase pace, build momentum, and accelerate growth in a systematic way. This book is written for business owners, chief executives, other senior executives and managers, consultants, and business advisors.
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Stuart Cross is a consultant, coach, and speaker who helps some of the world's best companies to accelerate growth. Since its launch in 2006, his firm, Morgan Cross Consulting, has attracted clients including Walgreen Boots Alliance, PricewaterhouseCoopers, Avon Cosmetics, Sealed Air, Masco, HP, Aimia, and GSK, plus many other leading British corporations. Stuart was previously head of strategy for the Boots the Chemists, the United Kingdom's largest health and beauty retailer. He is the author of The CEO's Strategy Handbook, and he also teaches on MBA courses at Nottingham University Business School.
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