Service Innovation - Couverture souple

Gustafsson, Anders; Kristensson, Per; Schirr, Gary R.; Witell, Lars

Couverture souple

ISBN 10 : 1631574957 ISBN 13 : 9781631574955

Editeur : Business Expert Press, 2016

Synopsis

All the world's most advanced economies are dominated by service. The service sector also employs the largest number of people and it is the fastest growing sector, both in number of companies and employees. The questions posed in the book are: (1) How is it growing; (2) what are these new service innovations; (3) what are the drivers; and (4) how can organizations work with service innovations in a structured way? The book views service as the value-creating activity that customers perform in their own context. The role of a company is to provide the resources and knowledge to enable value creation. Based on this view, we develop a model of service innovation and develop guidelines for what is required from the organizational perspective; how should an organization view its customers in order to be successful, what does a service development process look like, and how to transform an organization that has a product focus to a service or solution provider.

A propos du livre

À propos des auteurs

Anders Gustafsson is a professor of business administration in the CTF-Service Research Center at Karlstad University, Sweden and holds a part-time position as a professor in marketing at BI Norwegian School of Business, Norway.

Per Kristensson is professor at the CTF-Service Research Center, at Karlstad University, Sweden and is a visiting professor at Norwegian School of Economics (NHH) in Bergen, Norway.

Gary R. Schirr is associate professor of marketing at Radford University.

Détails de l'édition

• Éditeur: Business Expert Press
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 1631574957
• ISBN 13: 9781631574955
• Reliure: Broché
• Nombre de pages: 174
• Coordonnées du fabricant: non disponible
• Personne responsable: Buchpark GmbH; gpsr@buchpark.de; ; Krügerweg 1; Trebbin; Brandenburg; 14959; Allemagne