The New Era of the Cco: The Essential Role of Communication in a Volatile World - Couverture souple

Stacks, Don W.; Mizrachi, Eliot

 
9781631575358: The New Era of the Cco: The Essential Role of Communication in a Volatile World
Couverture souple
ISBN 10 : 163157535X ISBN 13 : 9781631575358
Editeur : Business Expert Press, 2018

Synopsis

The role of the chief communication officer (CCO) in today's enterprise has dramatically changed over the past 30 years. Once focused on getting news out to media outlets, today's CCO has become an integral part of any enterprise-company, corporation, governmental, and nongovernmental entity. Today's CCO is responsible for internal and external communication, with creating and implementing communication strategies that help mold enterprise mission, vision, value, and character, and with building enterprise reputation through stakeholder engagement. As a part of the "C-Suite," the CCO must understand not only the psychology and sociology of the business, but also the role that she has in informing the C-Suite and the chief executive officer what internal and external stakeholders are thinking and how this may affect corporate image in terms of credibility, confidence, trust, relationship, and reputation. In short, the new CCO must understand both the science and the art of communication and apply that knowledge to advancing her enterprise's goals and objectives through a faster and ever-larger-reaching set of media.

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À propos des auteurs

Roger Bolton is president of the Arthur W. Page Society, a former CCO at Aetna Inc., and U.S. Department of the Treasury, and a former Chair of the Arthur W. Page Society.

Don W. Stacks is professor emeritus, department of strategic communication, school of communication, University of Miami.

Eliot Mizrachi is vice president, communications and thought leadership, Arthur W. Page Society.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Business Expert Press
Date d'édition
2018
Langue
anglais
ISBN 10 
163157535X
ISBN 13 
9781631575358
Reliure
Broché
Nombre de pages
200
Éditeur
Bolton Roger
Coordonnées du fabricant
non disponible
Personne responsable
non disponible