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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation - Couverture souple
Synopsis
Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach-one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations function, the measurement of social media and the use of standardized measures.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos des auteurs
David Michaelson has over 36 years' experience conducting research for numerous Fortune 500 companies, universities, and philanthropic organizations. He received his PhD in anthropology from the New School for Social Research.
Don W. Stacks is professor of public relations in the Department of Strategic Communication in the University of Miami's School of Communication. He received his doctorate from the University of Florida.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition
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Business Expert Press (edition 3), 2017
ISBN 10 : 1631577611
ISBN 13 : 9781631577611
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A Professional and Practitioners Guide to Public Relations Research, Measurement, and Evaluation, Third Edition
Edité par
Business Expert Press, 2017
ISBN 10 : 1631577611
ISBN 13 : 9781631577611
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A PROFESSIONAL AND PRACTITIONER'S GUIDE
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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition
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ISBN 13 : 9781631577611
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Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
Edité par
Business Expert Press, 2017
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ISBN 13 : 9781631577611
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Paperback. Etat : New. Third Edition. Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach-one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations function, the measurement of social media and the use of standardized measures. N° de réf. du vendeur LU-9781631577611
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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition
Edité par
Business Expert Press, 2017
ISBN 10 : 1631577611
ISBN 13 : 9781631577611
Neuf
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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition
Edité par
Business Expert Press, 2017
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ISBN 13 : 9781631577611
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