A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation - Couverture souple

Michaelson, David; Stacks, Donald W.

 
9781631577611: A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
Couverture souple
ISBN 10 : 1631577611 ISBN 13 : 9781631577611
Editeur : Business Expert Press, 2017

Synopsis

Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach-one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations function, the measurement of social media and the use of standardized measures.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos des auteurs

David Michaelson has over 36 years' experience conducting research for numerous Fortune 500 companies, universities, and philanthropic organizations. He received his PhD in anthropology from the New School for Social Research.

Don W. Stacks is professor of public relations in the Department of Strategic Communication in the University of Miami's School of Communication. He received his doctorate from the University of Florida.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Business Expert Press
Date d'édition
2017
Langue
anglais
ISBN 10 
1631577611
ISBN 13 
9781631577611
Reliure
Broché
Numéro d'édition
3
Nombre de pages
289
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9781953349163: Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation

Edition présentée

ISBN 10 :  1953349161 ISBN 13 :  9781953349163
Editeur : Business Expert Press, 2017
Couverture rigide