This book takes a neuroscientific approach to explaining elements of effective managerial and leadership communication in a concise way. These include communicating with various audiences and in a variety of situations managers and leaders face regularly. The book includes an easy-to-use guide to help the reader apply this understanding of neuroscience to principles of rhetoric toward developing effective messages. Several specific examples, including detailed explanations of them, illustrate applications. Drawn from real situations, activities and cases, also, encourage practice and facilitate immediate application to situations the reader may be experiencing. Encouraging principles of lean processes, especially lean communication, the book will benefit any in a position of leadership no matter the size of the team or organization, or the professional setting-business, health care, technology, manufacturing and others. It will also benefit those training for such positions-graduate business and management students and those in leadership development programs.
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Dirk Remley earned a PhD in English: Rhetoric and Composition, and he has taught professional communication courses at Kent State University for over 25 years. He has contributed to the development of professional writing courses, and he has coordinated the business-writing course required of all undergraduate business majors at Kent State University. Dr. Remley is a graduate of Kent State University's leadership development program, which ranked within the top 15 leadership development programs among educational institutions globally by the magazine Leadership Excellence Essentials for the year in which he participated in it. Dr. Remley has provided marketing consulting services and authored articles on nonprofit marketing, some of which have been included as readings in nonprofit leadership and management programming. Dr. Remley has authored three books related to workplace and professional communication; two of these pertain to applications of neuroscience concepts. He has, also, authored several articles and book chapters on professional communication topics, and he has presented at several national conferences.
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Paperback. Etat : New. The subject of this book is managerial/leadership communication and how to apply principles of neuroscience to create effective messages. It is not a basic "textbook" on general principles of business/managerial communication, nor is it a scholarly book developing communication theory. This book differs from most other business communication-related books in that it takes a neuroscientific approach to explaining communication that those in leadership positions do-communicating upwardly, across similar levels of leadership and downwardly. Other books tend to take a social scientific or psychological approach to describing effective approaches to communication and leadership. Social science affects biological development and cognitive psychology. However, it is important to understand what is happening within the brain of members of an audience to understand how to best communicate managerial and leadership decisions and motivate employees and others toward action. There are several blogs and articles related to ways to use neuroscience in managerial communication; however, this is a unique book in that it is a comprehensive consideration of many of these principles and uses specific, concrete applications to help the reader understand them. It, also, provides opportunities to practice these skills. N° de réf. du vendeur LU-9781631579363
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