How Creating Customer Value Makes You a Great Executive - Couverture souple

Mahajan, Gautam

Couverture souple

ISBN 10 : 1631579886 ISBN 13 : 9781631579882

Editeur : Business Expert Press, 2017

Synopsis

Customer value is an overused and mis-understood term. Chris Ross said, ÒThere's a strong argument for changing the term 'marketing' and renaming it 'value creation'.Ó Companies fail to create value as well as they could because tools of customer value are not known. The author corrects this in simple steps by defining customer value, how it builds loyalty, market share, and profitability; and how customer value can be measured and created. This book also addresses managing steps such as a customer strategy, breaking silos, inter-departmental focus on the customer, measuring customer value added, circle of promises, customer-centric circles, bill of rights, total customer value management. Remember, if you create value for others, they will create value for you!

A propos du livre

À propos de l?auteur

Gautam Mahajan, internationally acclaimed expert in value creation, strategy, general management and globalization is president of Customer Value Foundation, founder editor of the /i>. He chairs the Global Conferences on Creating Value and mentors the Creating Value Alliance. His books include Value Dominant Logic; Value Imperative; Value Creation; Creating Customer Value Can Make you a Great Executive, and more. He is also a featured international speaker. Clients included Alcoa, GE, State Farm Insurance, Wisconsin Energies, Sun Australia, Sealed Air, and more.

Détails de l'édition

• Éditeur: Business Expert Press
• Date d'édition: 2017
• Langue: anglais
• ISBN 10: 1631579886
• ISBN 13: 9781631579882
• Reliure: Broché
• Nombre de pages: 156
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible