The Language of Graphic Design provides design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language, graphic design: what they are, why they are important, and how to use them effectively.
To communicate in a new language, you first have to gain a complete understanding of its fundamentals; the ABC's of that language--definitions, functions, and usage. This book provides provides just these fundamentals for the language of graphic design, including chapters on symmetry, asymmetry, tone, contrast, proportion, and typography.
Organized by the building blocks of the graphic design language, this reference includes work by some of the most successful and renowned practitioners from around the world and explains how they have applied these fundamental principles to their work.
By examining both student and professional work, this comprehensive handbook is a more meaningful, memorable, and inspiring reference tool for novice design students, as well as young designers starting their careers.
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Richard Poulin is co-founder, design director, and a principal of Poulin + Morris Inc. (www.poulinmorris.com), an internationally recognized, multidisciplinary design consultancy located in New York City. His work has been recognized by major design organizations, competitions, and publications, including the American Institute of Graphic Arts (AIGA), Communication Arts, Graphis, Library of Congress, Type Director Club, and the New York Art Directors Club. Richard is a Fellow of the Society for Environmental Graphic Design, the organization's highest honor, and is a past President and board member of the New York Chapter of AIGA. He is the author of Design School Type (Rockport Publishers, 2017) and Design School Layout (Rockport Publishers, 2018). He lives in New York City.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Paperback. Etat : New. Unlock the secrets of visual communication with The Language of Graphic Design. This book is a deep dive into the core principles and elements that form the foundation of graphic design. With a focus on both theory and practical application, it provides a thorough exploration of the visual language used by designers to convey messages and ideas effectively.In The Language of Graphic Design, you'll discover:Key Design Principles: Learn about balance, contrast, rhythm, and more, and how these principles guide the creation of cohesive and visually appealing designs.Typography Essentials: Understand the role of typography in design, including type selection, pairing, and hierarchy.Color Theory: Explore the psychological impact of colors and how to use them to communicate different emotions and messages.Layout and Composition: Gain insights into organizing visual elements to create clear and impactful layouts.Branding and Identity: Delve into the strategies behind building strong brand identities through visual design.The Language of Graphic Design is an invaluable resource for anyone looking to deepen their understanding of graphic design. It not only explains the theory behind design elements but also demonstrates their practical application through real-world examples. This book is a must-have for designers seeking to refine their craft and for anyone interested in the power of visual communication. N° de réf. du vendeur LU-9781631596179
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Paperback. Etat : New. Unlock the secrets of visual communication with The Language of Graphic Design. This book is a deep dive into the core principles and elements that form the foundation of graphic design. With a focus on both theory and practical application, it provides a thorough exploration of the visual language used by designers to convey messages and ideas effectively.In The Language of Graphic Design, you'll discover:Key Design Principles: Learn about balance, contrast, rhythm, and more, and how these principles guide the creation of cohesive and visually appealing designs.Typography Essentials: Understand the role of typography in design, including type selection, pairing, and hierarchy.Color Theory: Explore the psychological impact of colors and how to use them to communicate different emotions and messages.Layout and Composition: Gain insights into organizing visual elements to create clear and impactful layouts.Branding and Identity: Delve into the strategies behind building strong brand identities through visual design.The Language of Graphic Design is an invaluable resource for anyone looking to deepen their understanding of graphic design. It not only explains the theory behind design elements but also demonstrates their practical application through real-world examples. This book is a must-have for designers seeking to refine their craft and for anyone interested in the power of visual communication. N° de réf. du vendeur LU-9781631596179
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