Articles liés à Brand Identity Essentials: 100 Principles for Building...
Synopsis
Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness—and it's the designer's job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference now updated and expanded, lays a foundation for brand building, illustrating the construction of strong brands through examples of world-class design.
Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is "On Brand?", Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, Logo Lifecycles, Programs That Stand Out, Promising Something, and Honesty is Sustainable
The new, revised edition expands each of the categories, descriptions, and selections of images, and incorporates emergent themes in digital design and delivery that have developed since the book first appeared.
Brand Identity Essentials is a must-have reference for budding design professionals and established designers alike.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Kevin Budelmann and Yang Kim are the founders and co-owners of Peopledesign, a brand strategy and design firm in Grand Rapids, Michigan, helping clients establish strong, future-proof brand identities. Peopledesign has been recognized by ADC Global, AIGA, American Center for Design, American Graphic Design Awards, AR100, CMYK Magazine, Communication Arts, Coupe magazine, Creative Quarterly, Critique Magazine, GD:USA, Graphis, How, Inc. 5000, LogoLounge, Print, ReBrand, STA, Step: Inside Design, Type Directors Club, Webby Awards. Budelmann and Kim published the original edition of Essential Elements for Brand Identity with Rockport in 2010.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Brand Identity Essentials, Revised and Expanded: 100 Principles for Building Brands (Essential Design Handbooks)
Edité par
Rockport Publishers, 2019
ISBN 10 : 1631597086
ISBN 13 : 9781631597084
Ancien ou d'occasion
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Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR012309089
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Brand Identity Essentials, Revised and Expanded Format: Paperback
Edité par
Hachette Book Group, 2019
ISBN 10 : 1631597086
ISBN 13 : 9781631597084
Ancien ou d'occasion
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Brand Identity Essentials, Revised and Expanded Format: Paperback
Edité par
Hachette Book Group, 2019
ISBN 10 : 1631597086
ISBN 13 : 9781631597084
Neuf
Couverture souple
Vendeur : INDOO, Avenel, NJ, Etats-Unis
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Brand Identity Essentials, Revised and Expanded: 100 Principles for Building Brands (Essential Design Handbooks)
Edité par
Rockport Publishers, 2019
ISBN 10 : 1631597086
ISBN 13 : 9781631597084
Ancien ou d'occasion
Paperback
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Brand Identity Essentials : 100 Principles for Building Brands
Edité par
Rockport Publishers, 2019
ISBN 10 : 1631597086
ISBN 13 : 9781631597084
Ancien ou d'occasion
Couverture souple
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
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Brand Identity Essentials : 100 Principles for Building Brands
Edité par
Rockport Publishers, 2019
ISBN 10 : 1631597086
ISBN 13 : 9781631597084
Neuf
Couverture souple
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
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Brand Identity Essentials, Revised and Expanded (Paperback)
Edité par
Quarto Publishing Group USA Inc, Rockport, 2019
ISBN 10 : 1631597086
ISBN 13 : 9781631597084
Neuf
Paperback
Vendeur : Grand Eagle Retail, Mason, OH, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : new. Paperback. Brand Identity Essentials, outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness-and it's the designer's job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference now updated and expanded, lays a foundation for brand building, illustrating the construction of strong brands through examples of world-class design.Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is 'On Brand?', Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, Logo Lifecycles, Programs That Stand Out, Promising Something, and Honesty is SustainableThe new, revised edition expands each of the categories, descriptions, and selections of images, and incorporates emergent themes in digital design and delivery that have developed since the book first appeared.Brand Identity Essentials is a must-have reference for budding design professionals and established designers alike. Brand Identity Essentials lays a foundation for brand building, defining the tools and building blocks, and illustrating the construction of strong brands through examples of world-class design. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781631597084
Quantité disponible : 1 disponible(s)
Image d'archives
Brand Identity Essentials, Revised and Expanded
Edité par
Quarto Publishing Group USA Inc, 2019
ISBN 10 : 1631597086
ISBN 13 : 9781631597084
Neuf
PAP
Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
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PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur HU-9781631597084
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Image d'archives
Brand Identity Essentials, Revised and Expanded
Edité par
Quarto Publishing Group USA Inc, 2019
ISBN 10 : 1631597086
ISBN 13 : 9781631597084
Neuf
PAP
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
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PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur HU-9781631597084
Quantité disponible : 10 disponible(s)
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Brand Identity Essentials, Revised and Expanded
Edité par
Quarto Publishing Group USA Inc, US, 2019
ISBN 10 : 1631597086
ISBN 13 : 9781631597084
Neuf
Paperback
Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. Revised Edition. Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness-and it's the designer's job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference now updated and expanded, lays a foundation for brand building, illustrating the construction of strong brands through examples of world-class design. Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is "On Brand?", Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, Logo Lifecycles, Programs That Stand Out, Promising Something, and Honesty is Sustainable The new, revised edition expands each of the categories, descriptions, and selections of images, and incorporates emergent themes in digital design and delivery that have developed since the book first appeared.Brand Identity Essentials is a must-have reference for budding design professionals and established designers alike. N° de réf. du vendeur LU-9781631597084
Quantité disponible : 5 disponible(s)