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The Future of Purpose-Driven Branding: Signature Programs That Impact & Inspire Both Business and Society - Couverture souple
Synopsis
The Future of Purpose-Driven Branding is an essential resources for businesses seeking to create signature social programs that truly impact, communicate a firm's social effort, and advance their business.
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À propos de l'auteur
Hailed the "Father of Modern Branding," David Aaker is Vice Chairman of Prophet--a consultancy that helps clients unlock uncommon growth in the face of disruption--and the creator of the Aaker Model(TM). Aaker has written eighteen books that address elements of branding and innovation in business, providing essential resources such as Aaker on Branding, Building Strong Brands, and Creating Signature Stories. Outside of his published works, Aaker's writing can be found on Prophet's blog, where he shares timely business topics with thousands of readers. He currently resides near San Francisco, California.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society
Edité par
Morgan James Publishing, 2022
ISBN 10 : 1631959883
ISBN 13 : 9781631959882
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The Future of Purpose-Driven Branding: Signature Programs That Impact & Inspire Both Business and Society
Edité par
Morgan James Publishing, 2022
ISBN 10 : 1631959883
ISBN 13 : 9781631959882
Ancien ou d'occasion
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Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G1631959883I4N00
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The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society
Edité par
Morgan James Publishing, 2022
ISBN 10 : 1631959883
ISBN 13 : 9781631959882
Ancien ou d'occasion
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The Future of Purpose-Driven Branding Signature Programs that Impact & Inspire Both Business and Society
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Future of Purpose-driven Branding : Signature Programs That Impact & Inspire Both Business and Society
Edité par
Morgan James Publishing, 2022
ISBN 10 : 1631959883
ISBN 13 : 9781631959882
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The Future of Purpose-Driven Branding: Signature Programs That Impact & Inspire Both Business and Society (Paperback or Softback)
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ISBN 10 : 1631959883
ISBN 13 : 9781631959882
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Future of Purpose-driven Branding : Signature Programs That Impact & Inspire Both Business and Society
Edité par
Morgan James Publishing, 2022
ISBN 10 : 1631959883
ISBN 13 : 9781631959882
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The Future of Purpose-Driven Branding
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Morgan James Publishing llc, US, 2022
ISBN 10 : 1631959883
ISBN 13 : 9781631959882
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Vendeur : Rarewaves USA, OSWEGO, IL, Etats-Unis
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Paperback. Etat : New. Today's firms need a social effort that is serious and impactful to be relevant. It's not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering-the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.As an influential voice in branding and market connection, David Aaker examines how businesses can adapt their approaches for social betterment in, The Future of Purpose-Driven Branding: Signature Programs that Impact and Inspire Both Business and Society. According to Aaker, the future of branding demands that businesses: Create a purpose and culture that nurtures social and environmental effortsCreate signature programs to carry that messageBuild strong signature brands in part with five branding "Must Dos"Use the signature brands to advance a business to get their endorsement and access to their resourcesThe Future of Purpose-Driven Branding demonstrates how firms can create signature programs, build their brands, and use them to advance a business brand, in order to maintain relevance and connect with future consumers. N° de réf. du vendeur LU-9781631959882
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The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society
Edité par
Morgan James Publishing, 2022
ISBN 10 : 1631959883
ISBN 13 : 9781631959882
Neuf
Couverture souple
Vendeur : California Books, Miami, FL, Etats-Unis
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Image fournie par le vendeur
The Future of Purpose-Driven Branding
Edité par
Morgan James Publishing llc, US, 2022
ISBN 10 : 1631959883
ISBN 13 : 9781631959882
Neuf
Paperback
Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. Today's firms need a social effort that is serious and impactful to be relevant. It's not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering-the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.As an influential voice in branding and market connection, David Aaker examines how businesses can adapt their approaches for social betterment in, The Future of Purpose-Driven Branding: Signature Programs that Impact and Inspire Both Business and Society. According to Aaker, the future of branding demands that businesses: Create a purpose and culture that nurtures social and environmental effortsCreate signature programs to carry that messageBuild strong signature brands in part with five branding "Must Dos"Use the signature brands to advance a business to get their endorsement and access to their resourcesThe Future of Purpose-Driven Branding demonstrates how firms can create signature programs, build their brands, and use them to advance a business brand, in order to maintain relevance and connect with future consumers. N° de réf. du vendeur LU-9781631959882
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