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The Future of Purpose-Driven Branding: Signature Programs That Impact & Inspire Both Business and Society - Couverture souple
Synopsis
The Future of Purpose-Driven Branding is an essential resources for businesses seeking to create signature social programs that truly impact, communicate a firm's social effort, and advance their business.
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À propos de l?auteur
Hailed the "Father of Modern Branding," David Aaker is Vice Chairman of Prophet--a consultancy that helps clients unlock uncommon growth in the face of disruption--and the creator of the Aaker Model(TM). Aaker has written eighteen books that address elements of branding and innovation in business, providing essential resources such as Aaker on Branding, Building Strong Brands, and Creating Signature Stories. Outside of his published works, Aaker's writing can be found on Prophet's blog, where he shares timely business topics with thousands of readers. He currently resides near San Francisco, California.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society
Edité par
Morgan James Publishing, 2022
ISBN 10 : 1631959883
ISBN 13 : 9781631959882
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Vendeur : medimops, Berlin, Allemagne
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Etat : good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. N° de réf. du vendeur M01631959883-G
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The Future of Purpose-Driven Branding
Edité par
Morgan James Publishing llc, 2022
ISBN 10 : 1631959883
ISBN 13 : 9781631959882
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Vendeur : Rarewaves USA, OSWEGO, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. Today's firms need a social effort that is serious and impactful to be relevant. It's not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering-the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.As an influential voice in branding and market connection, David Aaker examines how businesses can adapt their approaches for social betterment in, The Future of Purpose-Driven Branding: Signature Programs that Impact and Inspire Both Business and Society. According to Aaker, the future of branding demands that businesses: Create a purpose and culture that nurtures social and environmental effortsCreate signature programs to carry that messageBuild strong signature brands in part with five branding "Must Dos"Use the signature brands to advance a business to get their endorsement and access to their resourcesThe Future of Purpose-Driven Branding demonstrates how firms can create signature programs, build their brands, and use them to advance a business brand, in order to maintain relevance and connect with future consumers. N° de réf. du vendeur LU-9781631959882
Quantité disponible : Plus de 20 disponibles
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The Future of Purpose-Driven Branding: Signature Programs that Impact Society, Inspire, and Enhance a Business
Edité par
Morgan James Publishing llc, 2022
ISBN 10 : 1631959883
ISBN 13 : 9781631959882
Neuf
Paperback / softback
Vendeur : THE SAINT BOOKSTORE, Southport, Royaume-Uni
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Paperback / softback. Etat : New. New copy - Usually dispatched within 4 working days. 370. N° de réf. du vendeur B9781631959882
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The Future of Purpose-Driven Branding
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
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PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur CW-9781631959882
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The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society
Edité par
Morgan James Publishing, 2022
ISBN 10 : 1631959883
ISBN 13 : 9781631959882
Neuf
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Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
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Etat : New. In. N° de réf. du vendeur ria9781631959882_new
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FUTURE OF PURPOSE DRIVEN BRANDING
Edité par
Morgan James Publishing, 2022
ISBN 10 : 1631959883
ISBN 13 : 9781631959882
Neuf
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Vendeur : Speedyhen, London, Royaume-Uni
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Etat : NEW. N° de réf. du vendeur NW9781631959882
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The Future of Purpose-Driven Branding
Edité par
Morgan James Publishing llc, 2022
ISBN 10 : 1631959883
ISBN 13 : 9781631959882
Neuf
Paperback
Vendeur : Rarewaves USA United, OSWEGO, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. Today's firms need a social effort that is serious and impactful to be relevant. It's not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering-the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.As an influential voice in branding and market connection, David Aaker examines how businesses can adapt their approaches for social betterment in, The Future of Purpose-Driven Branding: Signature Programs that Impact and Inspire Both Business and Society. According to Aaker, the future of branding demands that businesses: Create a purpose and culture that nurtures social and environmental effortsCreate signature programs to carry that messageBuild strong signature brands in part with five branding "Must Dos"Use the signature brands to advance a business to get their endorsement and access to their resourcesThe Future of Purpose-Driven Branding demonstrates how firms can create signature programs, build their brands, and use them to advance a business brand, in order to maintain relevance and connect with future consumers. N° de réf. du vendeur LU-9781631959882
Quantité disponible : Plus de 20 disponibles
Image fournie par le vendeur
The Future of Purpose-Driven Branding
Edité par
Morgan James Publishing llc, 2022
ISBN 10 : 1631959883
ISBN 13 : 9781631959882
Neuf
Paperback
Vendeur : Rarewaves.com UK, London, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. Today's firms need a social effort that is serious and impactful to be relevant. It's not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering-the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.As an influential voice in branding and market connection, David Aaker examines how businesses can adapt their approaches for social betterment in, The Future of Purpose-Driven Branding: Signature Programs that Impact and Inspire Both Business and Society. According to Aaker, the future of branding demands that businesses: Create a purpose and culture that nurtures social and environmental effortsCreate signature programs to carry that messageBuild strong signature brands in part with five branding "Must Dos"Use the signature brands to advance a business to get their endorsement and access to their resourcesThe Future of Purpose-Driven Branding demonstrates how firms can create signature programs, build their brands, and use them to advance a business brand, in order to maintain relevance and connect with future consumers. N° de réf. du vendeur LU-9781631959882
Quantité disponible : 1 disponible(s)
Image d'archives
The Future of Purpose-Driven Branding: Signature Programs that Impact Society, Inspire, and Enhance a Business
Edité par
Morgan James Publishing llc, 2022
ISBN 10 : 1631959883
ISBN 13 : 9781631959882
Neuf
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Vendeur : Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlande
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Etat : New. 2022. Paperback. . . . . . N° de réf. du vendeur V9781631959882
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Image d'archives
The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society
Edité par
Morgan James Publishing, 2022
ISBN 10 : 1631959883
ISBN 13 : 9781631959882
Neuf
Couverture souple
Vendeur : California Books, Miami, FL, Etats-Unis
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Etat : New. N° de réf. du vendeur I-9781631959882
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