Articles liés à Marketing: An Introduction

Marketing: An Introduction - Couverture rigide

 
9781632407740: Marketing: An Introduction
Couverture rigide
ISBN 10 : 1632407744 ISBN 13 : 9781632407740
Editeur : Clanrye International, 2019

Synopsis

This textbook attempts to understand the multiple branches that fall under the discipline of marketing and how such concepts have practical applications. Marketing is analysing consumer perception to set and meet organizational objectives. There are four primary aspects of any marketing strategy - product, place, price and promotion. Marketing comprises the development of campaigns that target customer needs and their conception of 'quality'. The chapters in this book are compiled to enable the readers to develop a comprehensive understanding of the subject and to gain insights into the some of its unexplored aspects. Easy to comprehend language and extensive use of examples makes this book is an ideal reference text for a broad spectrum of readers.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Clanrye International
Date d'édition
2019
Langue
anglais
ISBN 10 
1632407744
ISBN 13 
9781632407740
Reliure
Relié
Nombre de pages
203
Éditeur
Gupta Ankur
Coordonnées du fabricant
non disponible
Personne responsable
non disponible