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The Clock That Had No Hands and Nineteen Other Essays About Advertising - Couverture souple

Kaufman, Herbert

 
9781633916401: The Clock That Had No Hands and Nineteen Other Essays About Advertising
Couverture souple
ISBN 10 : 1633916405 ISBN 13 : 9781633916401
Editeur : Westphalia Press, 2018

Synopsis

Herbert Kaufman was an advertising executive, leading the Herbert Kaufman Advertising firm, located in Manhattan. Prior to it, he was a partner at Du Fine/Kaufman. His emphasis was on smaller businesses, particularly in graphic arts and printing. In this particular work, he offers several stories about his experiences in advertising, offering insight for marketing, advertising and general business executives. In addition to his expertise in traditional advertising, Kaufman served in the US Navy's publication office during World War II.

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Éditeur
Westphalia Press
Date d'édition
2018
Langue
anglais
ISBN 10 
1633916405
ISBN 13 
9781633916401
Reliure
Broché
Nombre de pages
126
Coordonnées du fabricant
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