Articles liés à Branding Law: A Guide to the Legal Issues in Brand...

Branding Law: A Guide to the Legal Issues in Brand Management - Couverture souple

Petty, Ross David

 
9781634604772: Branding Law: A Guide to the Legal Issues in Brand Management
Couverture souple
ISBN 10 : 1634604776 ISBN 13 : 9781634604772
Editeur : LEG Inc. (dba West Academic Publishing, 2016

Synopsis

This book provides a comprehensive legal background needed for effective brand marketing including trademark law and important other legal areas. It can work as a supplement or primary text for any class or seminar dealing with the legal aspects of branding. First and foremost, brand marketers must develop legally protectable brand identifiers or elements such as the brand name and packaging that can both identify and to some degree position the brand in the minds of consumers. While much of this book examines legal issues associated with developing a new brand, the final chapter examines legal issues related to large successful brands.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
LEG Inc. (dba West Academic Publishing
Date d'édition
2016
Langue
anglais
ISBN 10 
1634604776
ISBN 13 
9781634604772
Reliure
Broché
Nombre de pages
527
Coordonnées du fabricant
non disponible
Personne responsable
non disponible