Hearing the Voice of the Customer - Couverture souple

Inmon, Bill

 
9781634623315: Hearing the Voice of the Customer
Couverture souple
ISBN 10 : 1634623312 ISBN 13 : 9781634623315
Editeur : Technics Publications, 2018

Synopsis

Increase the awareness of your customer's behavior to survive and excel within your industry.

One hundred years ago, the voice of the customer was easily and routinely heard by the shopkeeper. In small towns, the shopkeeper knew everyone. Today's world has gotten much bigger and much more complex. No longer does the store owner personally know everyone who comes into the store. Yet there are three important abilities technologies offer that make it possible to listen to the voice of the customer today:

  • The ability to acquire, store, and manage huge amounts of data
  • The ability to read and understand text in a computerized environment
  • The ability to visualize data
This book answers important questions such as:
  • Where is the voice of the customer heard?
  • How does the corporation find and capture the voice of the customer?
  • How is the voice of the customer actually interpreted and understood?
  • How do you cope with the volume of messages the customer is sending you?
  • How do you separate noise from the important messages?
  • How do you analyze the composite voice of the customer over thousands of customers?
  • How do you reduce the voice of the customer to a visual format that is understood by management?
  • How do you know when the message the customer is sending changes?
After reading this book the reader will be able to manage, build, and operate a corporate infrastructure that listens to the voice of the customer.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Bill Inmon, the "father of the data warehouse," has written 60 books published in nine languages. ComputerWorld named Bill one of the ten most influential people in the history of the computer profession. Bill's latest adventure is the building of technology known as textual disambiguation.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Technics Publications
Date d'édition
2018
Langue
anglais
ISBN 10 
1634623312
ISBN 13 
9781634623315
Reliure
Broché
Nombre de pages
158
Coordonnées du fabricant
non disponible
Personne responsable
eucomply OÜ
hello@eucompliancepartner.com

Pärnu mnt 139b-14
Tallinn
11317
Estonie