The Use of Big Data: Benefits, Risks, and Differential Pricing Issues - Couverture rigide

 
9781634853187: The Use of Big Data: Benefits, Risks, and Differential Pricing Issues
Couverture rigide
ISBN 10 : 1634853180 ISBN 13 : 9781634853187
Editeur : Nova Science Publishers Inc, 2016

Synopsis

As the use of online technologies and digital engagement by consumers has expanded, the amount of consumer data that flows throughout the economy has increased. The analysis of this information can guide the development of products and services but concerns have been raised about whether certain uses of big data analytics may harm consumers. This book discusses the benefits and risks created by the use of big data analytics, the application of equal opportunity and consumer protection laws to big data, considerations for business and policy considerations raised by big data research. The book also discusses big data and differential pricing.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

As the use of online technologies and digital engagement by consumers has expanded, the amount of consumer data that flows throughout the economy has increased. The analysis of this information can guide the development of products and services but concerns have been raised about whether certain uses of big data analytics may harm consumers. This book discusses the benefits and risks created by the use of big data analytics, the application of equal opportunity and consumer protection laws to big data, considerations for business and policy considerations raised by big data research. The book also discusses big data and differential pricing.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Nova Science Publishers Inc
Date d'édition
2016
Langue
anglais
ISBN 10 
1634853180
ISBN 13 
9781634853187
Reliure
Relié
Nombre de pages
170
Éditeur
Simpson Diana
Coordonnées du fabricant
Buchpark GmbH
https://www.buchpark.de

Krügerweg 1
Trebbin
Brandenburg
14959
Allemagne