Articles liés à Public Relations: A Guide to Strategic Communication
Synopsis
Public Relations: A Guide to Strategic Communication gives students a look into the real world of public relations. In a field that changes rapidly in both theory and practice, the book emphasizes current, practical information and reflects the newest trends.
Comprehensive in scope, Public Relations: A Guide to Strategic Communication introduces students to the general nature of public relations and discusses careers in the field. Students learn about the history of public relations, academic research in the discipline, and the roles of public opinion, ethics, and the media in public relations. The book also covers employee relations, crisis communication, integrated marketing communication, government and nonprofit public relations, social media, and celebrity.
Written specifically for college sophomores and juniors who are considering public relations as a career, Public Relations: A Guide to Strategic Communication helps students prepare for internships and entry-level public relations jobs. It is ideal for courses in advertising, journalism, or marketing, corporate, and strategic communication.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Young Joon Lim (Ph.D.) has worked in insurance sales, as a news reporter, and as a public relations specialist for the defense industry. Dr. Lim is now an assistant professor at the University of Texas, Rio Grande Valley. He is currently working on conceptualizing and theorizing strategic communication from the perspective of global business.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Public Relations: A Guide to Strategic Communication
Edité par
Cognella Academic Publishing, 2016
ISBN 10 : 1634874757
ISBN 13 : 9781634874755
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Public Relations: A Guide to Strategic Communication
Edité par
Cognella Academic Publishing, 2016
ISBN 10 : 1634874757
ISBN 13 : 9781634874755
Ancien ou d'occasion
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Public Relations: A Guide to Strategic Communication
Edité par
Cognella Academic Publishing, 2016
ISBN 10 : 1634874757
ISBN 13 : 9781634874755
Ancien ou d'occasion
Paperback
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Public Relations
Edité par
Cognella Academic Publishing, 2016
ISBN 10 : 1634874757
ISBN 13 : 9781634874755
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Couverture souple
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Évaluation du vendeur 5 sur 5 étoiles
Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Gives students a look into the real world of public relations. In a field that changes rapidly in both theory and practice, the book emphasizes current, practical information and reflects the newest trends. Comprehensive in scope, Public Relations: A Guide . N° de réf. du vendeur 448196760
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Public Relations : A Guide to Strategic Communication
Edité par
Cognella Academic Publishing, 2016
ISBN 10 : 1634874757
ISBN 13 : 9781634874755
Neuf
Taschenbuch
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Public Relations: A Guide to Strategic Communication gives students a look into the real world of public relations. In a field that changes rapidly in both theory and practice, the book emphasizes current, practical information and reflects the newest trends. Comprehensive in scope, Public Relations: A Guide to Strategic Communicationintroduces students to the general nature of public relations and discusses careers in the field. Students learn about the history of public relations, academic research in the discipline, and the roles of public opinion, ethics, and the media in public relations. The book also covers employee relations, crisis communication, integrated marketing communication, government and nonprofit public relations, social media, and celebrity. Written specifically for college sophomores and juniors who are considering public relations as a career, Public Relations: A Guide to Strategic Communication helps students prepare for internships and entry-level public relations jobs. It is ideal for courses in advertising, journalism, or marketing, corporate, and strategic communication. Young Joon Lim (Ph.D.) has worked in insurance sales, as a news reporter, and as a public relations specialist for the defense industry. Dr. Lim is now an assistant professor at the University of Texas, Rio Grande Valley. He is currently working on conceptualizing and theorizing strategic communication from the perspective of global business. N° de réf. du vendeur 9781634874755
Quantité disponible : 1 disponible(s)