Articles liés à Marketing Management

Marketing Management - Couverture rigide

 
9781635491753: Marketing Management
Couverture rigide
ISBN 10 : 1635491754 ISBN 13 : 9781635491753
Editeur : Larsen and Keller Education, 2017

Synopsis

This book elucidates the concepts and innovative models around prospective developments with respect to marketing management. It aims to shed light on some of the unexplored aspects of this field. Marketing management is the application of marketing principles, techniques and methods to manage company's marketing activities. This text is a compilation of chapters that discuss the most vital concepts in this field. Also included in it is a detailed explanation of the various concepts and applications of the subject. Coherent flow of topics, student-friendly language and extensive use of examples make this book an invaluable source of knowledge.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Larsen and Keller Education
Date d'édition
2017
Langue
anglais
ISBN 10 
1635491754
ISBN 13 
9781635491753
Reliure
Relié
Nombre de pages
238
Éditeur
Graham Harvey
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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