Sales Management - Couverture rigide

Couverture rigide

ISBN 10 : 163549253X ISBN 13 : 9781635492538

Editeur : Larsen and Keller Education, 2017

Synopsis

As a crucial part of business management, sales management refers to the practice of using sales concepts and methods to increase and stabilize the sales of any business. It is directly related to profit and influences the image, perception and the shareholders that any business will have. This text is appropriate for students who wish to learn about this important subject. It is a valuable compilation of topics, ranging from the basic to the most complex theories and principles in the field of sales management. It is meant for those who are looking for an elaborate textbook on sales management. Coherent flow of topics, student-friendly language and extensive use of examples make this text an invaluable source of knowledge.

A propos du livre

Présentation de l'éditeur

Fast track route to mastering all aspects of sales management

Covers the key areas of sales management, from techniques for managing sales people at a distance to sales planning, and from assembling a top–flight team to staying market focussed

Examples and lessons from benchmark companies in hotel management, financial services and pharmaceuticals

Includes a glossary of key concepts and a comprehensive resources guide

ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world′s smartest thinkers.

ExpressExec is organised into ten core subject areas making it easy to find the information you need:

01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work

ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

Quatrième de couverture

ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world′s smartest thinkers.

ExpressExec is organised into ten core subject areas making it easy to find the information you need:

01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work

ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

Détails de l'édition

• Éditeur: Larsen and Keller Education
• Date d'édition: 2017
• Langue: anglais
• ISBN 10: 163549253X
• ISBN 13: 9781635492538
• Reliure: Relié
• Nombre de pages: 341
• Éditeur: Dunlap Emerson
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible