Modern Advertising Essentials You Always Wanted to Know: Learn Advertising Psychology, AI in Advertising, Social Media Marketing & Campaign Success Strategies - Couverture rigide

Livre 47 sur 73: Self-Learning Management Series

Isa, Maria; Publishers, Vibrant

 
9781636514871: Modern Advertising Essentials You Always Wanted to Know: Learn Advertising Psychology, AI in Advertising, Social Media Marketing & Campaign Success Strategies

Synopsis

Learn Modern Advertising Psychology, AI in Advertising, Social Media Marketing & Campaign Success Strategies. The advertising playbook for brands that refuse to be ignored


Whether developing your first campaign or optimizing high-profile marketing initiatives, Modern Advertising Essentials You Always Wanted to Know provides actionable solutions to help you engage with your audience. It equips you to learn what Nike, Apple, and Spotify discovered about storytelling to win hearts, and how missteps have cost other brands millions of dollars. It is an easy-to-use resource on the art and science of modern advertising for leaders and professionals.

This book offers:
  • Guidance on optimizing your campaign’s performance
  • Real-world knowledge to create impactful advertising
  • Insights into digital, social media, and influencer marketing tactics
  • Understanding of strategic advertising models

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos des auteurs

Maria Isa has a rare talent for understanding brands. As a deeply informed, results-driven marketing strategist for some of the world's most recognized companies, such as Unilever, Nestlé, Colgate-Palmolive, and Mondelēz, she has contributed to campaigns that have impacted how millions interact with household names.

Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Autres éditions populaires du même titre

9781636514857: Modern Advertising Essentials You Always Wanted to Know: Learn Advertising Psychology, AI in Advertising, Social Media Marketing & Campaign Success Strategies

Edition présentée

ISBN 10 :  1636514855 ISBN 13 :  9781636514857
Editeur : Vibrant Publishers, 2025
Couverture souple