Digital Consumer Behavior Essentials: Understanding Online Decision-Making, AI Influence & Algorithmic Marketing in the Age of E-Commerce - Couverture rigide

Livre 60 sur 71: Self-Learning Management Series

Marchesani, Filippo; Publishers, Vibrant

 
9781636516646: Digital Consumer Behavior Essentials: Understanding Online Decision-Making, AI Influence & Algorithmic Marketing in the Age of E-Commerce
Couverture rigide
ISBN 10 : 1636516645 ISBN 13 : 9781636516646
Editeur : Vibrant Publishers, 2026

Synopsis

Understanding Online Decision-Making, AI Influence & Algorithmic Marketing in the Age of E-Commerce. Seeing the modern buyer through the mirror of desire in a world shaped by algorithms.

A Practical, Research-Grounded Guide to Predicting and Influencing Today’s Digital Consumer
Behind every “buy now,” a hidden mechanism is at work. Understand how digital environments subtly shape the choices your customers think are their own.
Digital Consumer Behavior Essentials is an insightful guide to how consumers think, feel, and decide in the age of platforms, personalization, and data. It connects classic consumer behavior theories with today’s algorithmic reality, giving marketing and product teams a clear framework to understand and influence online decisions responsibly.
Key topics covered in the book:

  • Digital decision-making process
    Explore how the digital consumer decision-making process really works, —and how many “choices” are guided by interfaces, nudges, and algorithmic design.
  • Classic consumer behavior theories through the digital lens
    Revisit core theories like the Consumer Decision-Making Model, Technology Acceptance Model, Prospect Theory, Uses and Gratifications, and Network Externalities through a digital lens.
  • AI, datafication, and personalization
    Learn how data collection, profiling, recommender systems, and predictive analytics shape what consumers see, desire, and ultimately choose.
  • Platforms and social media ecosystems
    Understand how e-commerce, social commerce, digital communities, and influencer ecosystems compete for attention, trust, and loyalty.
  • Persuasion tactics and ethical marketing strategies
    Examine scarcity tactics, engagement loops, and behavioral design—then shift towards ethical nudging, autonomy, and long-term consumer trust.
Blending academic rigor with practical examples, this book offers quizzes, ethical frameworks, and cases from IKEA, Booking.com, and more. It is especially suited for career-switchers, marketing managers, product owners, growth and performance marketers, and consumer insight analysts.
If you want to see the modern buyer “through the mirror of desire” and design digital journeys that are both effective and responsible, Digital Consumer Behavior Essentials provides a comprehensive and structured starting point.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Vibrant Publishers
Date d'édition
2026
Langue
anglais
ISBN 10 
1636516645
ISBN 13 
9781636516646
Reliure
Relié
Nombre de pages
262
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
https://www.amazon.fr/hz/contact-us

c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy
Luxembourg
L-1855
Luxembourg

Autres éditions populaires du même titre

9781636516622: Digital Consumer Behavior Essentials: Understanding Online Decision-Making, AI Influence & Algorithmic Marketing in the Age of E-Commerce (Self-Learning Management Series)

Edition présentée

ISBN 10 :  1636516629 ISBN 13 :  9781636516622
Editeur : Vibrant Publishers, 2026
Couverture souple