Articles liés à Creating a Blockbuster Brand: Hollywood's Storytelling...

Creating a Blockbuster Brand: Hollywood's Storytelling Secrets for Your Business - Couverture souple

Logan, Greg

 
9781636985527: Creating a Blockbuster Brand: Hollywood's Storytelling Secrets for Your Business
Couverture souple
ISBN 10 : 1636985521 ISBN 13 : 9781636985527
Editeur : Morgan James Publishing llc, 2025

Synopsis

Learn the secrets of successful movie storytelling for your business.

For years, experts have emphasized the need for brands to become better storytellers, yet practical guidance has been scarce - until now.

Using the successful storytelling formulas that movies use to hook audiences, this innovative workbook helps any business create emotionally powerful stories that can produce blockbuster results.

Often, businesses fail to connect with their customers because they rely too heavily on rationality and corporate clichéeacute;s. This roadmap guides business leaders away from telling the story they want to tell and towards the story their audience wants to hear.

Create a new Enemy & Superpower, Quest, Controlling Idea, Synopsis, Backstory, Logline, and much more. Start capturing the attention of your audience - and their wallets.

Ideal for any business or individual aiming to attract attention, investors, and customers, Creating a Blockbuster Brand reveals the essentials of winning hearts and minds. Discover how to engage your audience effectively with the transformative power of storytelling.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Greg Logan is a global leader in brand storytelling, based in Los Angeles, CA. For over 30 years, the world's biggest brands have turned to him to create stronger messaging that connects with both the head and the heart. He is a distinguished writer who has won multiple international awards across multiple mediums, including advertising (Cannes Lions), television (MIPFormats in Cannes), and film (Crystal Bear, Berlin Film Festival). Logan has successfully brought all these worlds together to develop unique and hugely successful storytelling formulas for brands big and small.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Morgan James Publishing llc
Date d'édition
2025
Langue
anglais
ISBN 10 
1636985521
ISBN 13 
9781636985527
Reliure
Broché
Nombre de pages
230
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Allemagne