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The Chief Storytelling Officer: BUILD THE STORY SYSTEM THAT CREATES AN UNDENIABLE BRAND AND FUELS LASTING GROWTH - Couverture souple

Bennett, B. Rain

 
9781636988115: The Chief Storytelling Officer: BUILD THE STORY SYSTEM THAT CREATES AN UNDENIABLE BRAND AND FUELS LASTING GROWTH
Couverture souple
ISBN 10 : 1636988113 ISBN 13 : 9781636988115
Editeur : Morgan James Publishing llc, 2026

Synopsis

Who is The Chief Storytelling Officer?

If a business doesn’t have one, it’s likely missing the most powerful role in its organization.

The Chief Storytelling Officer is a tactical guide for entrepreneurs, startups, and small teams who know their brand deserves better storytelling―but can’t afford a full-time CSO to lead the charge. 

Drawing on the strategies of iconic brands like Nike and Microsoft, this guide reveals how world-class storytelling leaders like Nelson Farris and Steve Clayton shape narratives that move global audiences―and how those same principles can help any business build trust, convert customers, and create lasting brand impact.

From clarifying a company’s core narrative to aligning teams around a shared vision, The Chief Storytelling Officer empowers businesses to create a brand story world―not just one-off stories for social media. Small business owners will learn how to lead with story at every level: mission, messaging, marketing, and more.

Whether a company is running lean or just getting started, this is their blueprint for turning story into strategy―and strategy into sales.

Not ready to hire a Chief Storytelling Officer? It’s time to become one.

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À propos de l'auteur

B. Rain Bennett is as an award-winning filmmaker, author, keynote speaker, and storytelling coach. He hosts a weekly podcast called The Storytelling Lab, which features the top storytellers in the world, and he released his first book, Six Second Stories in 2021. In twenty years and over one thousand interviews, he has realized one consistent truth: Stories hold a profound power, but only if one knows how to tell them effectively and who needs to hear them most.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Morgan James Publishing llc
Date d'édition
2026
Langue
anglais
ISBN 10 
1636988113
ISBN 13 
9781636988115
Reliure
Broché
Nombre de pages
150
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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