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Feel Something: How to Embrace Empathy and Build Trust With Your Audience - Couverture souple

Timmons, Patrick

 
9781637304242: Feel Something: How to Embrace Empathy and Build Trust With Your Audience
Couverture souple
ISBN 10 : 1637304242 ISBN 13 : 9781637304242
Editeur : New Degree Press, 2021

Synopsis

How can you market to someone if you don’t know how they feel?

Feel Something is about the importance of empathy in marketing. The book highlights why empathy is a vital part of strategy and offers clear tactics to implement Empathy Marketing throughout the entire buyer journey.

In this book, you'll learn about the history of empathy and how it relates to each phase of the buyer journey. You'll read stories from incredible business leaders such as...

  • Daniel Pink with his thoughts on empathy and influence
  • The Social Media Manager of Velveeta Cheese and how he implements empathy into their social presence
  • The Head of Google’s social lab on how they listen to the world’s emotions and acts with empathy
You will love this book if you are a marketer, social media manager, product marketer, or CMO who wants to deepen connections with your audience and create meaningful work. Learn how to look at traditional marketing and audience growth in a new way.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
New Degree Press
Date d'édition
2021
Langue
anglais
ISBN 10 
1637304242
ISBN 13 
9781637304242
Reliure
Broché
Nombre de pages
130
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
https://www.amazon.fr/hz/contact-us

c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy
Luxembourg
L-1855
Luxembourg