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Synopsis
The field of marketing has seen an evolution in how brands communicate with consumers, how consumers communicate with brands, and how consumers communicate with one another. Digital technologies such as mobile phones, the internet, social media, and email contribute to what is known as the digital marketing landscape. Digital marketing offers unique ways to meet consumers where they are, engage with potential and existing consumers, capture the voice of the consumer; allow consumers to be part of a brand narrative.
This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes. This book offers an overview of the digital marketing landscape and how the various elements of digital can work synergistically. When the power of an integrated digital strategy is optimized, both consumers and brands benefit.
The Digital Marketing Landscape serves as a practical guide for both students and professionals in a variety of settings. Readers will become familiar with terminology, understand how the different areas of digital marketing connect and work together, and gain the knowledge needed to generate valuable and actionable managerial insights for more informed decision-making.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Dr. Jessica Rogers holds a BS in business administration and marketing, an MS in marketing, and a PhD in business administration with a specialization in marketing. Her research centers on organic social media marketing engagement, brand loyalty, and Gen X females.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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The Digital Marketing Landscape
Edité par
Business Expert Press, US, 2021
ISBN 10 : 163742034X
ISBN 13 : 9781637420348
Neuf
Paperback
Vendeur : Rarewaves.com UK, London, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. The field of marketing has seen an evolution in how brands communicate with consumers, how consumers communicate with brands, and how consumers communicate with each another. Digital technologies such as mobile phones, the internet, social media, and email and have contribute to what is known as the digital marketing landscape. While the basic principles of marketing have remained the same, the ways in which we accomplish marketing goals has seen significant advancements in recent years. Digital marketing offers unique ways to meet consumers where they are, engage with potential and existing consumers, capture the voice of the consumer; allow consumers to be part of a brands marketing message and narrative. This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes. This book offers an overview of the digital marketing landscape and how the various elements of digital work symbiotically.When the power of an integrated digital strategy is optimized, both consumers and brands benefit. This book will serve as a practical guide for both students and professionals in a variety of settings. Readers will become familiar with terminology, understand how the different areas of digital marketing connect and work together, and gain the knowledge needed to generate valuable and actionable managerial insights for informed decision-making. N° de réf. du vendeur LU-9781637420348
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The Digital Marketing Landscape: Creating a Synergistic Consumer Experience
Edité par
Business Expert Press, 2021
ISBN 10 : 163742034X
ISBN 13 : 9781637420348
Neuf
Couverture souple
Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
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The Digital Marketing Landscape
Edité par
Business Expert Press, US, 2021
ISBN 10 : 163742034X
ISBN 13 : 9781637420348
Neuf
Paperback
Vendeur : Rarewaves USA, OSWEGO, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. The field of marketing has seen an evolution in how brands communicate with consumers, how consumers communicate with brands, and how consumers communicate with each another. Digital technologies such as mobile phones, the internet, social media, and email and have contribute to what is known as the digital marketing landscape. While the basic principles of marketing have remained the same, the ways in which we accomplish marketing goals has seen significant advancements in recent years. Digital marketing offers unique ways to meet consumers where they are, engage with potential and existing consumers, capture the voice of the consumer; allow consumers to be part of a brands marketing message and narrative. This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes. This book offers an overview of the digital marketing landscape and how the various elements of digital work symbiotically.When the power of an integrated digital strategy is optimized, both consumers and brands benefit. This book will serve as a practical guide for both students and professionals in a variety of settings. Readers will become familiar with terminology, understand how the different areas of digital marketing connect and work together, and gain the knowledge needed to generate valuable and actionable managerial insights for informed decision-making. N° de réf. du vendeur LU-9781637420348
Quantité disponible : Plus de 20 disponibles
Image fournie par le vendeur
The Digital Marketing Landscape
Edité par
Business Expert Press, US, 2021
ISBN 10 : 163742034X
ISBN 13 : 9781637420348
Neuf
Paperback
Vendeur : Rarewaves USA United, OSWEGO, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. The field of marketing has seen an evolution in how brands communicate with consumers, how consumers communicate with brands, and how consumers communicate with each another. Digital technologies such as mobile phones, the internet, social media, and email and have contribute to what is known as the digital marketing landscape. While the basic principles of marketing have remained the same, the ways in which we accomplish marketing goals has seen significant advancements in recent years. Digital marketing offers unique ways to meet consumers where they are, engage with potential and existing consumers, capture the voice of the consumer; allow consumers to be part of a brands marketing message and narrative. This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes. This book offers an overview of the digital marketing landscape and how the various elements of digital work symbiotically.When the power of an integrated digital strategy is optimized, both consumers and brands benefit. This book will serve as a practical guide for both students and professionals in a variety of settings. Readers will become familiar with terminology, understand how the different areas of digital marketing connect and work together, and gain the knowledge needed to generate valuable and actionable managerial insights for informed decision-making. N° de réf. du vendeur LU-9781637420348
Quantité disponible : Plus de 20 disponibles
Image d'archives
The Digital Marketing Landscape: Creating a Synergistic Consumer Experience
Edité par
Business Expert Press, 2021
ISBN 10 : 163742034X
ISBN 13 : 9781637420348
Neuf
Couverture souple
Vendeur : California Books, Miami, FL, Etats-Unis
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Etat : New. N° de réf. du vendeur I-9781637420348
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The Digital Marketing Landscape
Edité par
Business Expert Press, US, 2021
ISBN 10 : 163742034X
ISBN 13 : 9781637420348
Neuf
Paperback
Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. The field of marketing has seen an evolution in how brands communicate with consumers, how consumers communicate with brands, and how consumers communicate with each another. Digital technologies such as mobile phones, the internet, social media, and email and have contribute to what is known as the digital marketing landscape. While the basic principles of marketing have remained the same, the ways in which we accomplish marketing goals has seen significant advancements in recent years. Digital marketing offers unique ways to meet consumers where they are, engage with potential and existing consumers, capture the voice of the consumer; allow consumers to be part of a brands marketing message and narrative. This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes. This book offers an overview of the digital marketing landscape and how the various elements of digital work symbiotically.When the power of an integrated digital strategy is optimized, both consumers and brands benefit. This book will serve as a practical guide for both students and professionals in a variety of settings. Readers will become familiar with terminology, understand how the different areas of digital marketing connect and work together, and gain the knowledge needed to generate valuable and actionable managerial insights for informed decision-making. N° de réf. du vendeur LU-9781637420348
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The Digital Marketing Landscape: Creating a Synergistic Consumer Experience (Paperback or Softback)
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Business Expert Press 2/18/2021, 2021
ISBN 10 : 163742034X
ISBN 13 : 9781637420348
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Paperback or Softback. Etat : New. The Digital Marketing Landscape: Creating a Synergistic Consumer Experience 0.32. Book. N° de réf. du vendeur BBS-9781637420348
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The Digital Marketing Landscape: Creating a Synergistic Consumer Experience
Edité par
Business Expert Press, 2021
ISBN 10 : 163742034X
ISBN 13 : 9781637420348
Neuf
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Digital Marketing Landscape, The
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The Digital Marketing Landscape: Creating a Synergistic Consumer Experience
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ISBN 10 : 163742034X
ISBN 13 : 9781637420348
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