Articles liés à Multiply Your Business Value Through Brand & Ai

Multiply Your Business Value Through Brand & Ai - Couverture souple

Narayan, Rajan

 
9781637421079: Multiply Your Business Value Through Brand & Ai
Couverture souple
ISBN 10 : 1637421079 ISBN 13 : 9781637421079
Editeur : Business Expert Press, 2021

Synopsis

This book presents the case for building brands effectively and optimally using AI, thereby enhancing the overall value of the organization. This book is ideal for entrepreneurs, investors, CEOs, and brand managers as it provides them with pathways of using AI to build brands and create value. It can be used as a textbook in courses on brand management and as a supplemental text in marketing management courses. It is especially relevant today, where many enterprises are being founded by non-marketing professionals.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Rajan Narayan is an engineer with an MBA in marketing. With 25 years of experience in marketing communications, with some of the world's best communication groups, He successfully managed a network advertising agency for nine years as President and CEO. A certified master in digital marketing, Narayan founded his own marketing consulting firm, Lonely Cloud Consulting and has provided strategic advice to companies in all areas of marketing, delivering brand value of over US $2 Billion to brand owners, globally.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Business Expert Press
Date d'édition
2021
Langue
anglais
ISBN 10 
1637421079
ISBN 13 
9781637421079
Reliure
Broché
Nombre de pages
150
Coordonnées du fabricant
non disponible
Personne responsable
non disponible