Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service - Couverture souple

Meyerson, Rob

 
9781637421550: Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service
Couverture souple
ISBN 10 : 1637421559 ISBN 13 : 9781637421550
Editeur : Business Expert Press, 2021

Synopsis

You don’t have a brand—whether it’s for a company or a product—until you have a name.

The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles.

Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn:

  • What makes a good (and bad) name
  • The step-by-step process professional namers use
  • How to generate hundreds of name ideas
  • The secrets of whittling the list down to a finalist

The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths.

Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Rob Meyerson is a brand strategist and namer whose past clients range from startups to the Fortune 500. He has done naming work at global branding firms and smaller agencies, as head of naming at HP, and as an independent consultant, for projects in the U.S., China, Southeast Asia, and Europe. Rob has written about branding and naming for Entrepreneur, Business Insider, The Guardian, TechCrunch, and other leading publications. He also hosts the podcast How Brands Are Built.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Business Expert Press
Date d'édition
2021
Langue
anglais
ISBN 10 
1637421559
ISBN 13 
9781637421550
Reliure
Broché
Nombre de pages
194
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Allemagne

Autres éditions populaires du même titre

9781637423240: Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service

Edition présentée

ISBN 10 :  1637423241 ISBN 13 :  9781637423240
Editeur : Business Expert Press, 2021
Couverture rigide