Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service - Couverture rigide

Meyerson, Rob

Couverture rigide

ISBN 10 : 1637423241 ISBN 13 : 9781637423240

Editeur : Business Expert Press, 2021

Synopsis

You don't have a brand-whether it's for a company or a product-until you have a name.

The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won't find a good name by dumping out Scrabble tiles.

Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You'll learn:

• What makes a good (and bad) name
• The step-by-step process professional namers use
• How to generate hundreds of name ideas
• The secrets of whittling the list down to a finalist

The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths.

Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus-not to mention Scrabble-and pick up Brand Naming.

Détails de l'édition

• Éditeur: Business Expert Press
• Date d'édition: 2021
• Langue: anglais
• ISBN 10: 1637423241
• ISBN 13: 9781637423240
• Reliure: Relié
• Nombre de pages: 194
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible